Alexa for Shopping adds 100+ actions for lists, subscriptions and billing
Amazon has added more than 100 new capabilities to Alexa for Shopping, letting customers manage lists, registries, Subscribe & Save, payments, memberships and other account actions by simply asking. According to Amazon, the features are available now to all U.S. customers.
- Amazon added more than 100 new capabilities to Alexa for Shopping.
- New actions cover lists, registries, Subscribe & Save, memberships, delivery instructions and billing questions.
- Amazon says over 400 million customers used Alexa for Shopping in the last 12 months.
- Use of its agentic features has grown more than eight times since the start of the year, per Amazon.
- The features are available now to all U.S. Amazon customers.
What Alexa for Shopping can now do
Amazon says Alexa for Shopping now handles more than 100 common shopping actions on Amazon through conversation. The company describes the tool as a personal AI agent for shopping, with access to hundreds of millions of products, their detailed information and reviews, and customers' shopping history.
Amazon lists several of the new action categories:
- Lists and registries: create, add to and edit lists and registries, and move items between them. Example prompts include "Create a new shopping list," "Add all to my baby registry" and "Show me what's left on my wedding registry."
- Subscribe & Save: skip a delivery, pause a subscription or change delivery frequency, for example "Change my delivery to every three months."
- Prime and other subscriptions: ask about Prime benefits, savings this year, or when an Audible subscription renews.
- Delivery instructions: change or add instructions on an account or a specific address.
- Payments and billing: report an unrecognized charge, view gift card balances and check on refunds.
Usage figures and existing features
Amazon reports that over 400 million customers have used Alexa for Shopping in the last 12 months. It also says the number of customers using the assistant's agentic features has grown more than eight times since the start of the year.
Before this update, customers already used the assistant to research products, compare options, check up to a full year of price history, get tailored gift recommendations, and track deals and price drops. With auto-buy, it can purchase an item when it reaches a customer's target price. Amazon says the assistant becomes more personalized the more it is used, learning from conversations, browsing, purchases and preferences.
Other AI shopping tools Amazon points to include "Update Me When" alerts for new releases and restocks, automation of recurring shopping tasks, and visual search from a photo. Amazon Lens and Lens Live let customers search with their camera in the Amazon Shopping app, and Shop Direct lets them discover and buy products from stores across the web.
Availability and what Amazon says comes next
The new capabilities are available to all U.S. Amazon customers. Users can start by tapping the Alexa icon in the Amazon Shopping app, or find Alexa for Shopping at the top of the screen on desktop.
"Our vision for Alexa for Shopping is to make every part of shopping as convenient as possible," said Rajiv Mehta, vice president of Conversational Shopping. He added: "And this is just the beginning. We're continuing to invent new ways to save customers time and make shopping even more personal."
The update shifts the assistant from product discovery toward routine account upkeep. Tasks such as pausing a subscription or checking a refund can now be done through conversation, according to Amazon, rather than by navigating account pages.
