Amazon's Holiday Kids Gift Book returns with 600+ toys and an Alexa+ story
Amazon's Holiday Kids Gift Book is back for a ninth year with more than 600 toys and gifts, and this edition adds an Alexa+ audio adventure featuring its Forest Friends characters. Customers can download a free digital copy or receive a print edition at home.
- Amazon's Holiday Kids Gift Book is in its ninth year with more than 600 toys and gifts.
- A Readyland collaboration brings an Alexa+ choose-your-own-adventure audio story with the Forest Friends.
- A free digital copy is available on the Amazon Kids Gift Book hub page.
- Limited free print copies may become available periodically through the holiday season, per Amazon.
- Pages 4 through 9 spotlight picks from the Top 100+ Toys list chosen by Amazon's toy experts.
What is in the 2026 book
According to Amazon, the 2026 edition is delivered to tens of millions of doorsteps. It includes more than 600 toys and gifts, an original illustrated story, family-friendly activities and a selection covering every age group, interest and budget.
The book features top brands, trending items, Amazon exclusives and gifts from small businesses. Families can shop by age group, from babies to "kidults", or browse categories such as building sets, STEM and learning, crafts, plushies, games, collectibles, dolls, outdoor toys, and characters from favorite movies, games and shows.
Pages 4 through 9 spotlight a selection from Amazon's Top 100+ Toys list, which the company says was hand-selected by its in-house team of toy experts. The activity pages include coloring, search-and-find and connect-the-dots.
The original short story follows Fox's cousin, who visits for the holidays. The Forest Friends set out to build the coziest holiday pillow fort the woods have ever seen.
Alexa+ adds an interactive layer
Illustrator Laura C. Moyer returns to draw the Forest Friends. This year the cover carries a layered 3D "mini-world". Through a collaboration with Readyland, families can also unlock a choose-your-own-adventure-style audio experience powered by Alexa+.
Kids and parents can interact with the characters and hear a reading of the book's short story. Users say "Alexa, open Readyland" on any Alexa-enabled device or in the free Alexa app.
For families who want the characters at home, the book offers exclusive character-inspired gifts: an FAO Schwarz Fox Plush, a Fox & Bear Keychain 2-Pack, a kid-friendly puzzle of the cover illustration, themed digital gift cards and a character blanket.
How to get it and shop with Amazon's tools
A free digital copy of the gift book or the activity pages is available on the Amazon Kids Gift Book hub page. Amazon says limited free additional quantities of the print book may become available periodically through the holiday season. The Top 100+ Toys list and other kids' holiday gifts are in the Toys Holiday Shop.
Amazon also points to its AI shopping features. Alexa for Shopping combines product knowledge, information from across the web and personal preferences. A user can type a request such as "holiday gifts for my 10-year-old daughter" and the assistant asks follow-up questions about interests and hobbies before offering recommendations. It can also compare toys side by side, show up to a full year of price history and set price alerts.
Amazon Lens lets shoppers find visually similar items in the Amazon Shopping app by scanning a product, uploading an image or capturing a barcode. Lists, managed from the "Me" tab, help people save items they are considering.
What it means for families
The book remains a free way to browse toys on paper or on screen, and the Alexa+ story gives it an audio component for families with Alexa-enabled devices. The shopping tools tie the printed catalog to Amazon's app, where gift ideas can be saved, compared and tracked for price changes.
