Cerillion named in 2026 Gartner Magic Quadrant for CSP AI-Enabled Marketing and Sales

What the Gartner report covers

According to the announcement, the Magic Quadrant evaluates commercial off-the-shelf solutions that use AI to support marketing and sales operations at communications services providers (CSPs). The scope includes capabilities embedded within BSS platforms as well as horizontal marketing and sales applications.

Cerillion (AIM: CER) is also featured in the companion Gartner Critical Capabilities for CSP AI-Enabled Marketing and Sales Solutions, which, according to the company, evaluates vendors across four CSP marketing and sales use cases. Both Gartner publications are dated 15 September 2026 and list Pulkit Pandey and Khurram Shahzad as authors.

Gartner states in its disclaimer that it does not endorse any vendor, product or service in its research, and that its publications consist of opinions rather than statements of fact.

Cerillion's AI approach

Cerillion says its inclusion reflects the continued development of its AI-enabled BSS/OSS capabilities and a product-led approach that embeds AI directly within operational workflows. Its strategy combines embedded assistants and agents with a model-agnostic architecture. The company says this lets CSPs apply AI across the systems used to create, sell, fulfil, charge and bill for products and services.

The company points to three key elements of its AI architecture:

• AI Management Centre: provides centralised governance and control of AI model usage.
• MCP Server: enables governed access to BSS/OSS capabilities through Progressive Discovery.
• Agent2Agent support: enables controlled collaboration between Cerillion, CSP-built and third-party agents.

Company comments

Louis Hall, CEO of Cerillion, said: "We are delighted to be included in the Gartner Magic Quadrant for CSP AI-Enabled Marketing and Sales Solutions." He added that the company believes the listing reflects "the significant investment we have made in embedding AI directly into our BSS/OSS product suite and connecting it to the operational systems that CSPs depend on every day."

Brian Coombs, Chief Product Officer, described the focus as helping customers "move beyond standalone AI experiments towards practical, governed use cases that can deliver real business outcomes." He said the combination of embedded AI, model choice, open standards and strong governance lets CSPs adopt AI at their own pace while keeping control over their business rules, data and operational processes.

About Cerillion and what it means

Cerillion describes a 27-year track record in mission-critical software for billing, charging and customer relationship management, primarily for the telecommunications sector. It reports around 70 customer installations across around 45 countries. The company is headquartered in London, with operations in India and Bulgaria and a sales presence in Continental Europe, the USA, Asia and Australia.

For telecoms operators evaluating AI in marketing and sales, the listing places Cerillion among the vendors Gartner assessed in this category. The emphasis on governance, model choice and open standards in the company's own description suggests where it wants to compete, though Gartner itself cautions that buyers should not select vendors solely on ratings or designations.