Huanyu Entertainment Brings AI Series and New Dramas to MIPCOM Cannes
Huanyu Entertainment presented new productions including Shadows of Desire and Echoes at the 42nd MIPCOM Cannes, and took part as a lead partner in an AI Entertainment Forum on content monetization. The company also showed Palace: Forbidden Scent, a series it describes as AI-produced.
- Huanyu Entertainment presented Shadows of Desire and Echoes at the 42nd MIPCOM Cannes, which opened October 12.
- The AI-produced series Palace: Forbidden Scent was presented at the October 12 China New Productions Showcase.
- Huanyu was the only Chinese lead partner at the October 14 AI Entertainment Forum, where it discussed AI content monetization.
- The company says it plans to expand international distribution of Chinese content.
A market focused on AI and new formats
The 42nd MIPCOM Cannes opened on October 12 at the Palais des Festivals in Cannes, France. According to the press release, the event focused on branded entertainment, AI-generated content, microdramas and vertical video.
The China Pavilion was organized under the guidance of the State Council Information Office and the National Radio and Television Administration (NRTA). Its theme was "Brilliant China, Intelligent Innovation for the Future." Huanyu presented Shadows of Desire and Echoes there, which the company says showcase Chinese cultural heritage, distinctive visual aesthetics and high production standards.
Huanyu said it met representatives of dozens of international platforms and industry organizations. He Youlin, China's consul general in Marseille, and Shi Zhiyan, an NRTA international cooperation official, visited the company's stand and met Huanyu co-founder and general manager Yang Le. According to the release, they praised the company's efforts to reach international audiences and develop innovative content.
AI content and how to earn from it
AI-generated content (AIGC) featured prominently at MIPCOM, particularly its implications for production and revenue models. At the October 12 China New Productions Showcase, Huanyu's head of distribution presented the AI-produced series Palace: Forbidden Scent.
On October 14, Huanyu took part in the AI Entertainment Forum as the only Chinese lead partner. There it presented "Exploring AI Content Monetization." According to the company, the talk outlined its work in:
- AI-assisted production
- digital asset creation and reuse
- production efficiency
- commercialization
The international track record Huanyu points to
The company described an international strategy that spans storytelling, talent, intangible cultural heritage and intellectual property. It cited several earlier titles as evidence of its reach:
- Story of Yanxi Palace was translated into 15 languages and reached more than 90 markets.
- Winter Begonia became the first Peking Opera-themed Chinese drama to enter North America.
- Delicacies Destiny was Disney+'s first Chinese-language series.
- Legacy was HBO's first mainland Chinese original.
- The Double became the first Chinese-language series released simultaneously on Netflix and Disney+, topping charts in multiple countries.
- Feud entered viewing charts in 15 countries and regions.
- Glory was distributed to more than 20 markets.
These figures come from Huanyu's own release.
What it means
Huanyu's appearance shows how AI-produced series are moving into the main programme of international content markets, alongside discussions of how such work can generate revenue. The company says it plans to expand international distribution and develop new approaches to presenting Chinese stories to global audiences. The release does not give details on release dates or distribution deals for the newly presented titles.
PR Newswire: Huanyu Entertainment Showcases New Productions at 42nd MIPCOM Cannes
