Market America sells SHOP.COM domain to Shopify, moves to MarketAmerica.com
Market America Worldwide has completed the sale of the SHOP.COM domain name to Shopify and is consolidating its brands, products, technology and UnFranchise Business at a rebuilt MarketAmerica.com. The new site runs on Shopify and includes an AI-powered shopping assistant called Atlas.
- Market America Worldwide has completed the sale of the SHOP.COM domain name to Shopify, according to a release dated September 28, 2026.
- The company acquired SHOP.COM in 2011 and developed it for 15 years.
- A reimagined MarketAmerica.com, built on Shopify, launched on September 22.
- The new site includes Atlas, an AI-powered shopping assistant, plus simplified checkout and improved search and navigation.
- Subscribe & Save, Cashback and the 60-Second Health Quiz remain available.
Sale closes after 15 years of developing SHOP.COM
According to the company, Market America acquired SHOP.COM in 2011 and spent the following 15 years developing the domain into an international shopping destination. It served customers and UnFranchise Owners around the world and became an important part of the company's expansion into social shopping and digital commerce.
The release, dated September 28, 2026, describes the completed sale as a milestone in the company's digital evolution. The financial terms of the deal were not disclosed in the announcement.
Loren Ridinger, Co-Founder and CEO of Market America Worldwide, framed the move as a rebrand of the commerce ecosystem rather than a retreat. "This is not the end of SHOP.COM. It is the beginning of the next era of Market America," she said.
A rebuilt MarketAmerica.com on Shopify
On September 22, Market America launched a completely reimagined MarketAmerica.com. The company says the site is built on Shopify and designed to bring its exclusive brands, products, technology, shopping experience and UnFranchise Business into one primary global digital destination.
According to Market America, the new site offers a faster, modernized and mobile-first shopping experience. Listed features include:
- Simplified checkout
- Improved search and navigation
- Atlas, the company's AI-powered shopping assistant, which is designed to help customers discover products and navigate its growing portfolio
Existing customer programs remain part of the platform, including Subscribe & Save, Cashback and the 60-Second Health Quiz.
What it means for UnFranchise Owners and the company's plans
For UnFranchise Owners, the company says the unified platform creates a clearer connection between Market America, its exclusive products, customers and the entrepreneurial business behind them. Marc Ashley, President of Market America Worldwide, summed up the strategy as "One company. One identity. One destination."
Market America describes the change as part of a broader transformation meant to simplify the customer experience, accelerate innovation and give entrepreneurs more powerful technology. The company sees the new site as the foundation for its next stage of growth, with continued investment planned across its exclusive brands, artificial intelligence, digital commerce technology and the evolution of the UnFranchise Business.
Market America was founded in 1992 and is headquartered in Greensboro, North Carolina. It says it operates in 10 markets and serves customers in more than 190 countries and territories. It describes itself as a global product brokerage and internet marketing company specializing in One-to-One Marketing and Social Shopping.
Why the move matters
The deal ends the company's long run with SHOP.COM as a separate shopping destination and puts its customer-facing commerce under the Market America name. Moving to Shopify and adding an AI assistant signals where the company intends to focus its technology spending, based on its own statements. How customers and UnFranchise Owners respond to the consolidated site was not addressed in the announcement.
PR Newswire: /C O R R E C T I O N -- Market America/
