Mindtrip Brings AI Trip Planning to Norway in First European Destination Deal
Mindtrip, an AI-powered travel platform, has partnered with the Norwegian Travel Cluster to power "Norway by Locals", a national trip planning platform. According to the company, it is Mindtrip's first destination partnership in Europe and its first launch in Scandinavia.
- Mindtrip partnered with the Norwegian Travel Cluster, its first destination partnership in Europe and first launch in Scandinavia.
- The partnership powers "Norway by Locals", a national planning platform uniting all 29 Cluster destination organizations.
- The platform offers personalized itineraries, maps and guidance on accommodations, dining, attractions and transport.
- Destination organizations can influence which places and themes are highlighted and receive aggregated traveler insights.
- The Cluster covers more than 150 municipalities and thousands of tourism businesses, from Lindesnes to Svalbard.
A national platform built on local knowledge
"Norway by Locals" is described as a national travel planning platform that unites all 29 destination organizations within the Norwegian Travel Cluster. Mindtrip's travel discovery experience will be a core feature of the upcoming website, which is created by Norwegian destination organizations and powered by Mindtrip.
The platform draws on content from destination websites and selected local partner listings. Travelers can discover, plan, save and share journeys across multiple Norwegian destinations. According to the announcement, it offers personalized itineraries, recommendations, maps, and guidance on accommodations, dining, attractions and transport.
The platform is also designed to point visitors toward local experiences, lesser-known places and more responsible travel choices, and to make it easier to explore several regions in a single trip.
Destinations keep a say and gain insights
Destination organizations will help shape the experience by influencing which places, businesses and themes are highlighted. The aim, according to the release, is to ensure recommendations reflect local priorities.
Participating organizations will also receive aggregated insights into what travelers search for, which places and experiences they explore, and what inspires them to take action. These insights are meant to inform destination development and future marketing.
The Norwegian Travel Cluster represents destinations from Lindesnes in the south to Svalbard in the High Arctic. It includes more than 150 municipalities and thousands of tourism businesses. The Cluster says that in 2026 it became the only tourism cluster accepted into Norwegian Innovation Clusters.
Comments from both partners
Andy Moss, Co-founder and CEO of Mindtrip, said: "AI is transforming how people discover and plan travel, creating new opportunities for destinations to connect travelers with experiences that truly match their interests."
Kristoffer Paulsen of the Norwegian Travel Cluster said: "Norway by Locals is built on a simple idea: local knowledge creates better travel experiences."
Mindtrip's growing list of destination partners
The deal builds on Mindtrip's work with destination organizations elsewhere. Current partners include national tourism organizations such as Brand USA, The Bahamas, Peru and Visit Costa Rica, as well as Discover Puerto Rico. State partners include Visit California, Travel Wyoming and Travel Nevada. Regional and city partners include the Outer Banks Visitors Bureau, See Monterey, Visit Orlando, Visit Anaheim, New Orleans & Company and Visit Truckee-Tahoe.
Mindtrip, founded in 2023 in Silicon Valley, also offers a consumer travel assistant built on agentic AI. It additionally powers AI experiences on destination, hotel and travel brand websites. Information on its business offering is available at mindtrip.ai/business.
What it means for travelers and destinations
For visitors, the platform is meant to serve as a single national entry point for planning trips in Norway. For destinations and local businesses, the release presents it as a shared tool that combines local expertise with AI-driven discovery and gives them data on traveler interests. The source does not give a launch date for the website, describing it only as upcoming.
