Omnicom named a Leader in IDC MarketScape for AI-enabled Adobe services

What the IDC MarketScape evaluated

The assessment (doc #US54114626, October 2026) rated vendors along two dimensions. The first was capabilities, which reflects a vendor's current Adobe-related services and how well they match customer needs. The second was strategy, which looks at how well a vendor's future direction fits what clients will require over the next three to five years.

According to the report, "Omnicom can draw on a very broad range of capabilities from agencies in areas including experience design, creative, media, data, and identity services." The report also said Omnicom is "potentially a good choice for organizations looking for a partner with experience in both marketing and technology domains, and with a value-centric approach to engagements."

Douglas Hayward, Senior Research Director at IDC, said Omnicom "stands out for its ability to pair strategic, value-focused thinking about clients' Adobe roadmaps with the creative and technical depth to execute against it." He added that clients described a partner that takes a long-term view of their business and balances pragmatism with creativity.

Link to the Adobe agentic solution

Omnicom says the recognition follows its earlier announcement about expanding its partnership with Adobe. The two companies are co-developing an enterprise-grade, industry-specialized AI Agentic Operating Model solution.

According to Omnicom, the solution combines its vertical expertise, the agentic capabilities of Omni, the data and identity assets of Acxiom, and Adobe's enterprise marketing and creative technology stack. It is meant to orchestrate strategy, creative development, planning, activation and measurement at enterprise scale for clients in Retail, Financial Services, Pharmaceuticals and Automotive.

The company describes the solution as reflecting the same thesis behind its Leader ranking: combining deep Adobe platform expertise with consulting expertise and agency capabilities gives clients a faster, more governed path from AI strategy to production.

Paolo Yuvienco, CTO of Omnicom, said the company believes the recognition reflects the strength of its Adobe Practice, which offers "one point of entry" to both technology depth and agency creativity.

Omnicom's Adobe credentials

Omnicom lists several partner credentials with Adobe:

• Platinum Digital Experience partner of Adobe
• Seven Regional Solution Partner Specializations and three Adobe Accredited Partner Solutions
• One of three recognized preferred partners for Adobe Content Supply Chain globally
• More than 2,000 Adobe-related professionals across its network, including Adobe-certified specialists

In 2025, Omnicom won the Adobe Digital Experience Partner of the Year awards for the Americas and for the UK&I.

What it means for buyers

IDC describes its MarketScape model as a way to compare the offerings, capabilities and strategies of technology and service suppliers, and to give buyers an assessment of the strengths and weaknesses of current and prospective providers. For companies choosing a partner for Adobe-based work with AI, the Leader placement is one input, based on IDC's scoring of capabilities and strategy. The report itself frames Omnicom as a fit for organizations that want experience in both marketing and technology and a value-centric approach.