Parloa's AI agent platform now sold as an SAP Solution Extension
Parloa's Agent Management Platform is now available as an SAP Solution Extension under the name "SAP Conversational Agent Management by Parloa." The company announced on October 26, 2026 that the product is meant to extend SAP Customer Experience solutions with voice, agentic and contextual capabilities.
- Parloa's Agent Management Platform is now available as "SAP Conversational Agent Management by Parloa."
- It is an SAP Solution Extension for SAP Customer Experience solutions and passed a premium qualification process, according to Parloa.
- Fressnapf is cited as a customer using Parloa's voice agent, with handovers to staff including a short summary.
- The release gives no pricing; further information was due on sap.com on November 2.
What Parloa and SAP are offering
Parloa, which describes itself as an agentic CX leader, says its platform lets customers build, deploy and manage AI agents across the full customer lifecycle and all channels. According to the company, the platform includes built-in controls intended to improve every conversation.
Under the new arrangement, Parloa is an SAP Solution Extension partner. The company says it was specifically chosen to extend SAP Customer Experience solutions with what it calls exceptional voice, agentic and contextual capabilities. Parloa states that SAP Conversational Agent Management by Parloa has gone through a premium qualification process that is exclusive to SAP Solution Extensions, and that it is supported by available SAP support services.
Parloa also claims to be one of the only conversational AI agent management extensions available for SAP Customer Experience solutions.
What the executives say
Malte Kosub, CEO and Co-Founder of Parloa, said the company is "now an agentic customer engagement layer for SAP customers, natively connecting to SAP data and business context to deliver truly personalized AI-powered experiences."
Balaji Balasubramanian, President, Chief Product Officer, SAP Customer Experience and Consumer Industries at SAP, framed the move around execution. "Customers don't experience AI. They experience whether a business follows through," he said. He added that as AI agents take on more customer interactions, success will depend on connecting those interactions to the data, processes and operational context behind them. According to the release, SAP Customer Experience helps organizations connect customer engagement with business execution, and the Parloa extension carries that approach into agentic customer interactions.
A customer view from Fressnapf
The announcement includes a comment from Sabine Sillis, Head of Omnichannel Customer Care at Fressnapf. She described Parloa's voice agent as one that "resolves customer questions and issues, and hands over to our colleagues with a short summary when needed." She also said that putting an AI agent on the phone with customers "takes care and trust."
Sillis added that Fressnapf, as an SAP customer, sees Parloa as the engagement layer for its customers, "now part of the SAP portfolio we already rely on."
About Parloa and what comes next
Parloa says it was founded by Malte Kosub and Stefan Ostwald and that it helps global enterprises build, train and manage agentic AI solutions for customer experiences. The company says it employs more than 500 people across eight offices in the US and Europe.
For SAP customers, the main change is one of procurement and support: a conversational AI agent platform is now offered as part of the SAP portfolio, with SAP support services available. The release does not give pricing or technical details. Those wishing to learn more are pointed to sap.com on November 2, where SAP plans to publish information about the product and the SAP and Parloa partnership.
