Pollo AI Launches Pollo Recast to Rebuild Videos Around Custom Characters

What Pollo Recast does

Pollo AI describes Pollo Recast as a tool that recreates an entire clip, rather than changing a single layer of a video. The company contrasts it with motion transfer, style transfer and face swap tools, which it says only alter one aspect of the footage.

In Pollo Recast, the source video defines the performance, while the user's images define who and what appears in it. The result, according to the company, is a way for creators and brands to follow a trend while keeping the output distinctly their own.

Use cases and workflow

Pollo AI gives several examples of how the tool could be used:

• A viral dance can be recast with an original character, a mascot or a brand team.
• A cinematic reveal can be rebuilt around a new product for a launch or seasonal campaign.
• A hit meme format can be localized for different markets with local people, settings or products.

Getting started requires a reference video and a few images. Users can also pick a showcase example and recreate it with their own assets in a single click, according to the company.

The company's pitch

Bill Zhu, CEO of Pollo AI, framed the product as a response to the prompt-first approach of many AI video tools. "Most AI video tools ask you to describe a video from scratch. Pollo Recast starts from a video that already works," Zhu said, according to the press release. He added: "Great content rarely comes from a blank prompt. It comes from remixing something people already recognize."

Pollo AI presents the launch as part of the continued expansion of its AI creative platform, which it says offers advanced models, agents and multimodal tools for video, image, audio and avatar generation. The company describes itself as a creative suite for creators, marketers, sellers and brands, with offerings that include Marketing Studio and Pollo Agent alongside specialized tools such as Pollo Recast.

Availability and what it means

Pollo Recast is available now at pollo.ai/recast. The announcement does not include pricing, usage limits or technical details about the underlying models, so those points remain unclear.

For marketing teams and content creators, the pitch is a shortcut: start from a format that has already proven popular and swap in their own brand assets, rather than writing a prompt from nothing. How well the tool preserves motion and camera work in practice will depend on real-world use, which the release does not cover.