Poppi Founders Launch jetty, an Electrolyte Drink Brand

A new hydration brand from the Poppi founders

jetty is an electrolyte drink brand founded by Stephen and Allison Ellsworth, who previously founded Poppi. The brand offers five flavors in bottles and powders, according to the New York Stock Exchange pre-market update published by PR Newswire.

The NYSE said Stephen Ellsworth would join NYSE Live to discuss the appeal of jetty. The update described the Ellsworths as aiming to disrupt a $13 billion industry, but it did not provide further details about jetty’s products, ownership or distribution.

The founders’ previous beverage exit

The launch follows the Ellsworths’ sale of Poppi for $1.95 billion in May 2025. The transaction gives the founders an established history in the beverage sector as they introduce a brand focused on hydration and electrolytes.

The source does not state whether jetty is connected to Poppi beyond the founders, nor does it identify a launch date, retail partners or pricing for the new products.

What the announcement means for the market

jetty’s format places the brand in the electrolyte drink category, with products offered both as bottled beverages and powders. That gives the company two product formats to present to consumers, although the source provides no sales targets, market share figures or performance claims.

The NYSE’s inclusion of jetty in its pre-market content puts the launch alongside market updates and an upcoming NYSE Live discussion with Stephen Ellsworth. For potential customers, the announcement confirms the brand’s name, product category and five-flavor lineup, while details about availability remain unspecified.