Roofr launches AI Receptionist built for roofing workflows at Roofr Builds

An AI receptionist aimed at roofing calls

The headline launch at Roofr Builds is the AI Receptionist. According to Roofr, the tool is built around real roofing workflows: qualifying leads, booking appointments, and routing urgent calls the way a roofing business needs them handled.

Roofr contrasts this with most AI answering services, which, in the company's words, "take notes instead of action" and apply the same generic script across every industry they serve. The pitch is that a receptionist designed for one trade can act on a call rather than only record it.

The company frames the launch as part of a broader effort to turn Roofr into an all-in-one CRM for the roofing industry. Roofing businesses, it says, have long combined separate software for estimating, proposals, payments and answering the phone, and those tools are often built for other industries and retrofitted for roofing.

Unlimited user roles instead of per-seat pricing

Builds also introduced new, customizable user roles for teams using the Roofr CRM. Roofr points out that most CRMs charge by the seat, so every new hire becomes a line item on the bill.

Roofr says its subscribed users get unlimited seats instead, so a growing team does not come with a growing bill. The source does not give pricing details, so the cost of Roofr subscriptions is not covered here.

Updates across the platform

The event also showcased what Roofr calls major updates to Roofr Sites, Instant Estimator and Proposals. Further additions include:

• Spanish translation
• Bulk actions
• Payment schedules

According to Roofr, all of these updates strengthen its push to replace single-purpose tools with one connected system. The company describes Builds as a way to show contractors and business owners how the CRM is evolving.

Chief Product Officer Rajiv Jhurani said: "Our mission is to be the trusted foundation for roofing professionals to build their success." He added that purpose-built software "can be the difference between working all weekend and enjoying time with your family."

What it means for roofing businesses

For roofing contractors, the announcements target two everyday pain points: missed or poorly handled calls, and software costs that rise with headcount. An AI Receptionist that qualifies leads, books appointments and routes urgent calls sits in the same system as estimates, proposals and payments, which is the single connected setup Roofr is promoting.

Roofr says the goal behind Builds is bigger than any single feature. It wants to push back on years of stagnation in roofing software and give contractors real input into the tools built for them. Roofr describes itself as an all-in-one roofing software platform for contractors across North America, and says more details on the updates are available on its website.