Samsung Holds No. 5 in Interbrand's Best Global Brands for a Seventh Year
Samsung Electronics has been ranked No. 5 on Interbrand's annual "Best Global Brands" list for the seventh consecutive year, with a brand value of USD 105.2 billion. According to Samsung, it is the only Asia-based company to have stayed in the global top five every year since 2020.
- Interbrand ranked Samsung No. 5 in Best Global Brands 2026, the seventh consecutive year.
- Samsung's brand value is USD 105.2 billion.
- Samsung says it is the only Asia-based company in the global top five each year since 2020.
- Samsung cites record earnings from AI semiconductors, stronger AI competitiveness in DX and the "One Samsung" strategy.
- The company highlights HBM4 mass production and shipment, and the Galaxy Z Fold8 with a 4:3 display aspect ratio.
What Interbrand's ranking says about Samsung
Samsung announced that Interbrand, a global brand consultancy, placed the company fifth on its Best Global Brands 2026 list. The result extends a run of top-five placements that, in Samsung's telling, no other company headquartered in Asia has matched since 2020.
Earlier Samsung press releases listed in the source show the trend in value. In October 2024, Samsung was ranked a top five global brand for the fifth consecutive year with $100.8 billion in brand value. In October 2025, it was ranked fifth for the sixth consecutive year. The 2026 figure of USD 105.2 billion is higher than the 2024 value cited in those materials.
Interbrand is described in the announcement as one of the longest-standing brand consultancies. It assesses brand value each year through an analysis of a company's financial performance and outlook, the influence of the brand on purchasing decisions, and its competitiveness. The evaluation also considers strategy, empathy, differentiation, customer engagement, consistency, and trust.
Factors behind the result
Samsung says Interbrand's evaluation reflected three main elements:
- Record earnings, driven by focused investments in AI semiconductors
- Stronger AI competitiveness in the Device eXperience (DX) Division
- A customer-centric brand strategy under the "One Samsung" approach
On the chip side, the company says its Device Solutions (DS) Division kept growing by increasing the supply of high-value memory products to meet rising demand for AI. Samsung also says the division maintained its technological leadership with the industry's first mass production and commercial shipment of HBM4.
Consumer devices and the Galaxy Z Fold8
For the DX Division, Samsung points to personalized AI experiences and connectivity across its products, including mobile devices, televisions, and home appliances. The company says these bring greater convenience to people's daily lives.
Samsung also highlighted the Galaxy Z Fold8, the eighth generation of its Galaxy foldable, introduced this year. According to the company, it has a new form factor and a 4:3 display aspect ratio that "redefines the foldable category." Samsung says the design resonated strongly with younger consumers while broadening the device's appeal across generations.
What it means
The ranking links Samsung's brand standing to two parts of its business: AI-related memory chips and AI features in consumer devices. Based on Samsung's account, Interbrand's assessment gave weight to both its financial results and its customer-facing strategy. The announcement does not give details of the other companies on the list or how the valuation was calculated beyond the criteria Interbrand uses.
