SerpApi joins i2Coalition and earns ethical data collection seal
SerpApi has joined the Internet Infrastructure Coalition and earned the Ethical Web Data Collection Initiative Trust Seal after a formal review of its practices. The company says the move will support industry work on responsible web data collection as AI and research increasingly depend on public web information.
- SerpApi joined the Internet Infrastructure Coalition.
- The company earned the EWDCI Trust Seal after a formal review.
- The review covered transparency, data handling, privacy safeguards and accountability.
- SerpApi says web data collection is critical infrastructure for AI and research.
- The company will contribute to discussions on responsible data collection and policy.
Trust Seal follows review of SerpApi practices
The EWDCI Trust Seal recognizes companies that follow guidelines covering transparency, data handling, privacy safeguards and accountability. SerpApi received the seal after submitting its practices for a formal review.
EWDCI is an i2Coalition program that brings together web data collectors to strengthen public trust, promote ethical guidelines and help businesses make informed decisions about data aggregation. The initiative is intended to establish standards in a relatively young industry, according to the announcement.
SerpApi said the seal reflects its wider focus on security, privacy and transparency. The company maintains SOC 2 Type II, SOC 3, ISO 27001 and ISO 27701 credentials, alongside policies and controls designed around responsible data handling.
Web data collection takes a larger role in AI
The announcement describes web data collection as critical infrastructure for large language models, AI agents, research and innovation. These systems and projects use collected data to gain real-time, structured access to publicly available information.
As access to public web data becomes more important to AI, research and digital innovation, the industry faces questions about how collection should be carried out. Through i2Coalition and EWDCI, SerpApi plans to contribute to discussions about responsible practices and help inform policymakers.
SerpApi provides APIs that turn search engine results into structured information for developers. Founded in 2017, the company says it supports developers, researchers, Fortune 500 companies and organizations using live search insights from sources including Google, Bing and YouTube. Its more than 100 specialized APIs cover areas such as AI development, machine learning, SEO monitoring, cybersecurity intelligence and e-commerce analysis.
What SerpApi and i2Coalition say about the move
Julien Khaleghy, SerpApi's founder and CEO, said transparency is central to the company's approach.
“Transparency is a core value at SerpApi,” Khaleghy said. He added that the company wants to champion ethical guidelines and build public trust among data collectors because web data collection is critical infrastructure for technology and innovation.
Christian Dawson, executive director of the i2Coalition, said web data collection supports research, competition and innovation, while also creating responsibilities for the companies involved.
“The EWDCI Trust Seal gives companies a way to demonstrate their commitment to responsible practices,” Dawson said. He said the coalition welcomed SerpApi and looked forward to working with its team to strengthen those practices and help policymakers understand the industry.
For SerpApi, membership in i2Coalition and the EWDCI seal provide a role in discussions about how public web data is collected and used. For businesses evaluating data aggregation providers, the review and seal offer information about SerpApi's stated approach to transparency, privacy, accountability and data handling.
