TrueLoyal Names QuintaDB Founder Igor Petrushenko VP of Engineering

A founder who rebuilt his product around AI

According to the announcement from TrueLoyal, Petrushenko founded QuintaDB in 2007 and ran it for 19 years. He grew the bootstrapped no-code online database platform from zero into a product serving customers across the EU in 17 languages. The company says he owned it end to end, covering product, architecture, code, servers, support and financials.

Over the last two years, TrueLoyal says, he rebuilt QuintaDB around AI. That work included a production multi-agent system that runs the business day to day, features that generate complete apps and websites from a plain-text description, and tools that let AI assistants work with the platform directly.

The release describes the common thread in his career as translating between what a business wants and what a system can do, for customers who did not come to work to configure software.

A software factory built on AI agents

TrueLoyal says it is changing how it builds and delivers software with AI. Petrushenko will lead the platform and the company's shift to AI-assisted development, working with the engineering team in Kraków.

CEO Jacek Materna said customers expect a step change in speed. "We're building a software factory where our engineers use AI agents to move faster and keep everything running smoothly and safely," he said. He added: "Igor isn't learning this on the job. He has been living it for years, and he knows how to bring the whole business along with him, which matters as much as the engineering."

Petrushenko emphasized verification over enthusiasm. "I'm not an AI evangelist. I measure what it returns, and every change an agent makes gets checked before we call it done," he said. He described that discipline as what he is bringing to TrueLoyal, so that brands get what they need faster and can count on it.

Context and what it means for brands

The appointment follows the addition of Erica Thompson as Head of Loyalty in October. TrueLoyal says the moves reflect continued investment in the people and technology behind its platform.

TrueLoyal helps brands turn the customer experience into repeat purchases and long-term growth. Brands use Rewards to run their loyalty program and Fan Club™ to bring community and user-generated content together, all connected to the commerce systems they already use. The company also offers services ranging from Program Strategy to fully managed loyalty operations.

For those brands, the stated aim is faster delivery of software with checks on every AI-made change. The announcement does not give timelines, metrics or specific product changes, so the practical effect on TrueLoyal's customers remains to be seen.