5W Public Relations Leads AI Recommendations in New Analysis
5W Public Relations was the most frequently named PR firm in a 5W analysis of answers from six AI platforms. The agency appeared in 30.3% of brand-naming answers generated in October 2026, according to the company.
- 5W appeared in 30.3% of brand-naming AI answers in October 2026.
- The analysis covered six AI platforms, 396 prompts and 140,195 executions.
- 5W ranked first on five platforms and in 27 of 31 PR topics.
- The company said no prompt named a PR firm.
- 5W cautioned that the prompt selection may represent an upper bound for an industry-wide ranking.
5W ranked first across most platforms and topics
The analysis examined ChatGPT, Google AI Mode, Google AI Overviews, Google Gemini, Microsoft Copilot and Perplexity. 5W said it ranked first on five of the six platforms: ChatGPT, Google AI Mode, Google AI Overviews, Google Gemini and Perplexity.
It ranked second on Microsoft Copilot, within 0.2 points of first place. Across the full set of results, 5W ranked first in 27 of 31 PR topics. Those topics included consumer PR, media relations, technology PR and crisis communications.
The company said its share reached 52.2% in consumer PR. The results measured how often each firm appeared in answers that named a PR agency.
Study used 396 unbranded prompts
5W ran 396 prompts written in the way a buyer might ask an AI assistant about PR. The prompts did not name a firm, and the company said AI engines recommended 5W without being asked to identify it.
The prompts produced 140,195 executions during October 2026. 5W measured the share of brand-naming answers in which each firm appeared overall, by platform and across 31 PR topics. The analysis used Profound's tools and was conducted by 5W.
The company said the prompts were written around its own practice areas. As a result, it described the ranking as an upper bound for an industry-wide list. The full study is available through 5W's research page.
Why the finding matters for PR firms
The results point to a growing focus on whether AI assistants mention a company when users ask broad, unbranded questions. For 5W, that visibility is part of its positioning as a PR, creative and AI Visibility company.
“5W is entering its 25th year, and we are the best at getting clients into the chatbox,” Ronn Torossian, 5W's Founder and Chairman, said in the company announcement. “AI visibility is the art of getting into LLMs, and 25 years of telling stories has taught us how to do it. We combine technology, in-house analytics, content creation and much more under one roof.”
5W was founded in 2003 and is headquartered in Miami, Florida, with offices in New York, Miami and Tampa. It said its in-house work includes media relations, content, creative, site building, social media strategy and execution, video production and a dedicated Reddit team. The company also uses proprietary technology, including its 5W Brain.
