Canton Fair opens New Product gallery as launch events rise 15%
The 140th Canton Fair, which opened on 15 October, is hosting more than 700 "New Product" launch events, a 15% increase on the previous session. The organisers have added a first-ever gallery, livestreamed programmes and themed daily launches to give new products more visibility and help exhibitors and buyers connect.
- The 140th Canton Fair opened on 15 October and runs in three phases.
- More than 700 New Product launch events are planned, up 15% from the previous session.
- A New Product gallery debuts, with display, digital interaction and business matchmaking areas.
- Livestreamed programmes cover fair tours, product demonstrations and launches for international buyers.
- Phase 1 daily launch themes include service robots, smart home appliances and green energy storage.
A first-time gallery for new products
The fair, which runs in three phases, has opened a New Product gallery for the first time at this 140th edition. It sits near the busy central platform linking Zones A and B.
The gallery has three sections: a product display area, a digital interaction area and a business matchmaking area. According to the organisers, the three together form an integrated platform that combines product presentation with commercial networking.
The set-up is meant to help buyers and exhibitors build links more efficiently. The organisers say it encourages business discussions on site and helps match supply to demand throughout the event.
Livestreams for buyers who are not on site
To keep buyers around the world informed of new opportunities in real time, the Canton Fair is pairing its physical exhibition with livestreamed programmes. A series of special broadcasts will cover fair tours, product demonstrations and new product launches across a broad range of industries.
By extending product presentation beyond the fairgrounds, the livestreams give international buyers convenient access to the latest innovations and market trends wherever they are, the organisers say.
Daily themed launch events
The fair is also running daily themed New Product launch events on the central platform between Zones A and B. Themes in Phase 1 include:
- smart home appliances
- service robots
- intelligent low-altitude inspection
- intelligent electronics
- precision tools
- green energy storage
These sessions give exhibitors extra opportunities to present new products and talk directly with buyers from around the world.
What it means for exhibitors and buyers
The organisers describe the expanded launch platforms, digital interaction initiatives and matchmaking services as a growing commitment to helping innovative products gain market visibility and speed up business opportunities. By adding more points of contact between exhibitors and buyers, the fair says it reinforces its 70-year role as a gateway for international commercial cooperation with China and a leading showcase for product innovation.
For exhibitors, the changes offer more ways to present new lines, both in person and online. For buyers, including those who cannot travel, they offer additional channels to follow launches and reach suppliers. Buyers can pre-register through the fair's online registration page.
