Coframe raises $35 million to build its self-improving ‘living internet’

Funding backs Coframe’s ‘living internet’

The San Francisco company said on Nov. 9 that its total funding includes a $25 million Series A co-led by Khosla Ventures and Hanabi Capital. Leaders at OpenAI, Anthropic and Google DeepMind also participated.

Coframe describes its vision as “the living internet.” Rather than showing every visitor the same static page, its platform connects to a company’s website or advertising campaigns, creates new variations, tests them and deploys the strongest options. The system is designed to personalize what people see and improve performance in real time.

“We're building an internet that improves itself,” Josh Payne, Coframe’s founder and CEO, said. He added that companies should have websites and applications that “get better every day” instead of waiting months for a redesign.

AI agents create and test digital experiences

Coframe said its platform uses a specialized transformer model trained on user interactions, alongside AI agents serving as a strategist, designer, software engineer, QA specialist and data scientist. Together, the agents can ideate, build, test and optimize hundreds of website and advertising variations in minutes, according to the company.

The company said its customer base includes Dropbox, BCG, Block, Backcountry and Sur La Table. Coframe claims conversion rates have improved by more than 20% on average across its customers. It reported conversion rate increases of 158% for Dropbox, 410% for Replit and 60% for Cash App.

At Dropbox, Coframe said an experiment that previously took four weeks of engineering, design and QA work was built and deployed in 30 minutes. Across thousands of variants, the platform has recorded a 39% experiment win rate, which Coframe described as more than three times the industry average, while increasing testing velocity ten times or more.

Expansion includes apps, email and AI agent traffic

Apps, email and other digital experiences are next on Coframe’s roadmap. The company is also working on digital experiences for a web where AI agents increasingly research, compare and buy on behalf of people.

Coframe said it is collaborating with OpenAI on its ChatGPT ads offering. The work enables customers to optimize an ad and its landing page as one continuously learning experience, building on an earlier partnership to train a specialized model for generating on-brand code and creative assets.

The company said its foundation model of user behavior is trained on how people move through digital experiences across hundreds of millions of sessions each month. Coframe was founded in 2023 by Payne, who previously co-founded Autograph with Tom Brady and created GPT-Migrate, an autonomous coding agent.

For businesses, the funding supports a model in which websites and campaigns can be treated as continuously changing products rather than fixed designs. The source supports Coframe’s claims about customer results and its collaborations, while its broader vision depends on companies adopting personalized interfaces that learn from each interaction.