Deepdub and Spikes team up to turn studio libraries into localized short-form series
Voice AI company Deepdub and Spikes, which rebuilds film and television for new viewing formats, have announced a joint offering that converts studio catalogs into localized short-form content. According to the companies, Spikes reformats long-form titles and Deepdub dubs the results into more than 130 languages and dialects.
- Deepdub and Spikes launched a joint offering that turns film and TV catalogs into localized short-form content.
- Spikes rebuilds long-form titles into micro-drama, condensed cuts, teasers and highlights; Deepdub dubs them into 130+ languages and dialects with eTTS™.
- Each character's voice is kept consistent across clips, episodes and languages, according to the companies.
- The offering targets studios, distributors, broadcasters, FAST operators and library rights holders.
- The companies presented the offering at MIPCOM in Cannes, October 12 to 15.
From catalog to localized shorts
The offering works in two steps. Spikes transforms long-form titles into micro-drama series, condensed cuts, teasers, highlights and marketing assets. According to the companies, it can deliver hundreds of titles within weeks.
Deepdub then localizes every clip with its eTTS™ technology. The company says the dubbing keeps the tone, pace, emotion and character of the original performance, and that each character keeps the same voice in every clip, episode and language. The aim is for a series of shorts to play like one show with one cast.
The localized shorts are meant to go to short-form, FAST, AVOD and social channels market by market. The companies say this opens ad revenue, licensing and audience growth in territories where a title never traveled, with no new production spend.
How the technology works
Spikes uses what it calls its proprietary Series Engine. According to the release, the engine reads the characters, plot and narrative arcs of each title, finds the hooks and cliffhangers the story already contains, and rebuilds the content around those beats.
Spikes says content, legal and marketing teams work with it through a dedicated platform to review, request changes and give final approval. The company says it has adapted content from most of the major studios, with more than 1,000 titles processed and 30,000 micro-content episodes built.
Deepdub describes itself as a foundational voice AI model company and a vetted vendor for Hollywood studios. It says it works with the world's largest networks and streaming services.
The pitch: dormant libraries as revenue
The companies frame the offering around a simple problem. In their words, thousands of hours of content are already produced and paid for, yet most of it earns close to nothing because it exists in one language and one format. Hand-cutting 10,000 hours into shorts and then dubbing them into 30 markets is, they argue, something nobody does.
"Every studio has a library it has quietly written off," said Ofir Krakowski, CEO and co-founder of Deepdub. Gal Yoffi, Co-Founder and CEO of Spikes, said the approach lets studios rebuild stories for new audiences "with the studio involved and in control throughout."
The release also points to market timing, saying micro-drama and vertical-first series are becoming the fastest-growing category of short-form demand.
Who it is for and what comes next
The offering targets studios, distributors, broadcasters, FAST operators and library rights holders. The companies say it complements full-length dubbing rather than replacing it, and that it monetizes the part of a catalog that has finished its primary windows.
Deepdub and Spikes will present the offering at MIPCOM in Cannes, October 12 to 15. For rights holders with large back catalogs, the pitch is a way to create a slate of localized short-form content from titles they already own. The revenue claims come from the companies themselves, and the release does not provide pricing or performance figures.
