Firecrawl Alexandria adds Apollo, FullEnrich and Data Legion for people enrichment

What the people pack contains

Firecrawl says enrichment is where agent-built go-to-market workflows tend to stall. An agent can find a company and read its website, but getting to a named person with a work email normally means integrating a data provider, learning its schema and setting up billing first. Alexandria is meant to remove that work by exposing official data providers through one connection.

The company describes each provider's role as follows:

• Apollo: for building account and lead lists from scratch. It offers free person search by title and company domain, work emails with employment history for up to ten people per call, and company data such as funding, headcount, tech stack, job postings and news.
• FullEnrich: for finding people by background and reaching them directly. It supports search by skills and past employers, not only current title, returns mobile numbers and personal emails alongside work emails, and offers reverse lookup to identify the person behind an email address.
• Data Legion: for filling in records a team already has. It matches a person from almost any identifier (email, phone, social URL, or name plus company) and a company from its domain, name or ticker. Base records cover the core profile, while premium adds derived insights and confidence scores. Contact data can be skipped at a lower price when only the profile is needed.

Apollo's person search is free. According to Firecrawl, every other capability shows its price in credits before it is called. People Data Labs is listed as coming soon, with more enrichment providers to follow.

Example workflows and how discovery works

Firecrawl says Alexandria is already live in Claude, ChatGPT, Codex and other agent tools, so each workflow can be a single request to an agent. The post lists several examples:

• Build a target account list by searching Apollo companies by headcount and technology, running the free person search on each domain, and buying work emails only for the shortlist.
• Find people by what they have done, using FullEnrich search on skills and work history, then pull work emails only for profiles worth contacting.
• Route inbound signups by running FullEnrich reverse email lookup on a new address, enriching the company from its domain, and routing the lead before anyone opens it.
• Watch competitors hire by pulling Apollo job postings and company news for a set of rivals each week.
• Compare filed and operating pictures of a company by pulling the legal entity from Companies House or the Delaware registry, both already in Alexandria, and layering Data Legion company enrichment on top.

Users do not need to know capability names in advance. According to Firecrawl, describing the data wanted returns the capabilities that can supply it, ranked, with inputs and prices attached, and discovery itself is free. The post shows a search call that combines the web and alexandria sources, and a CLI command, firecrawl find-tools --categories people --level tools --expand options, for browsing from the command line.

One key, shared pricing and terms

Every provider is called with a Firecrawl key and paid for in Firecrawl credits at the price listed on each tool, so there is no second API key to rotate. Because all providers are priced in the same unit and described in the same shape, Firecrawl says an agent can compare the cost of two capabilities and choose the one a task needs before spending anything.

Some providers require a team to accept their terms before the first call. An unaccepted call returns THIRD_PARTY_DATA_TERMS_REQUIRED with a requiresAction URL, and an org admin accepts at that URL or in provider settings. Agents need explicit authorization before accepting terms on a team's behalf. Agent runs skip providers whose terms have not been accepted and report which ones were skipped.

Firecrawl also notes that enrichment data carries usage restrictions that vary by provider. As an example, FullEnrich's terms bar marketing to personal email addresses. Terms are published at the point of acceptance, and the company advises reading them before building on the data.

What it means for teams

For teams building sales and recruiting agents, the change is mainly about fewer moving parts: one key, one credit balance and one schema style across several data sources. The free Apollo person search and the up-front credit prices let an agent narrow a list cheaply before paying for contact details.

Firecrawl says new providers are being added to Alexandria every week across 20 categories, including finance, news, jobs, government spending, competitive web intelligence and retail pricing. The company says this lets enrichment sit alongside hiring signals, funding news and procurement records in the same pipeline. To use it from an agent, teams can connect Firecrawl's MCP or install the CLI and skills.