Global Media Summit video explores AI’s impact on journalism
A presentation video for the 7th World Media Summit examines how artificial intelligence is changing the media industry and how news organisations can respond. Published on November 7, the video is titled “AI, Powered, Toward a Shared New Future.”
- The 7th World Media Summit video was published on November 7.
- It combines live footage, archival images and AI-generated visuals.
- The video focuses on technology, journalistic principles and global cooperation.
- The production links the summit with Xinhua News Agency’s 95th anniversary.
- Xinhua’s Foreign Affairs Office and Xinhuanet co-produced the video.
Three questions for media in the AI era
The video combines live-action footage and archival images with AI-generated visuals to explore the development of media and global media cooperation in the age of artificial intelligence, according to the PR Newswire announcement.
Its presentation is organised around three themes. The first asks how technology is transforming media. The second considers how media organisations can preserve journalistic principles while adopting new tools. The third examines how organisations around the world can work together to address the challenges created by a new era.
A shared vision for changing news organisations
The production links the 95th anniversary of Xinhua News Agency with the 7th World Media Summit and the changing role of media in the AI era. It presents a vision of global media organisations working together as they adapt to technological change, preserve journalistic values and build a shared future.
The summit video therefore frames artificial intelligence as both a force reshaping media and an issue requiring cooperation across organisations. Its focus is on the relationship between technological adaptation, professional standards and collaboration among media organisations.
Production led by Xinhua and Xinhuanet
The video was co-produced by the Foreign Affairs Office of Xinhua News Agency and Xinhuanet. Chen Kaixing and Yan Tao are credited with the concept, while Ji Meng and Liu Jiawen handled general coordination.
Project planning was credited to Zhang Jie, Yang Lei, Zhang Chunxiao, Liu Chuntian, Wang Yixuan, Zhuang Yunkai, Wang Cong, Zhao Wei, Guo Xingxin, Liu Yuan and Han Xiao. Wang Zijiao directed the production. The journalists credited are Zhou Haojin, Zhang Yanfang, Shen Haoyang, Wang Haizhou, Luo Chen, Halina, Garidi, Zou Xuemian, Hu Jiali, Liu Ying, Li Yong and Zhou Tianhe. Su Yiren, Zheng Jinqiang and Zeng Xuezhen are listed as editors.
For media users and organisations, the video sets out the summit’s position that AI-driven change should be addressed alongside journalistic principles and international cooperation. The source does not announce a specific technology, product or policy beyond the themes presented in the video.
