Govee Adds Three Vintage Holiday Lighting Presets With Designer Brady Tolbert

Three presets for a retro look

The campaign centers on three new Vintage Preset Lighting Effects: Maximalism, Hot Pink and Classic Christmas. Govee says each one is a ready-made starting point that users can personalize to suit their home and holiday decor.

The company describes the idea as selecting a theme, whether heritage-inspired maximalism, bold hot pink or classic Christmas warm tones. According to Govee, a single light can deliver a complete light show out of the box, which can then be customized.

Govee is working with Brady Tolbert, who has a background in interior design, prop styling and creative direction. The company says he offers an expert view on fitting nostalgic lighting into thoughtfully styled spaces.

Tolbert on warm light and smart control

Tolbert said holiday decorating is "all about warmth and layering on the light." He described a vintage Christmas as "soft, amber light with pops of those vintage red and green colors we all grew up with." He added that he prefers classic warm-toned lights and avoids anything too bright or cool, then uses smart lighting to adjust color and brightness depending on the mood he wants.

In the release, he says this approach lets a display feel "nostalgic and cozy, but still fresh and playful."

Products named in the campaign

Govee lists several products for achieving the look. All are said to be available on Amazon and Govee.com:

• Govee Christmas 2-in-1 String Lights ($199.99): a 99-foot string combined with a 26-foot silver globe strand. Its dual-layer design fills the tree and casts snowflake patterns onto nearby walls.
• Govee Christmas String Lights 2 ($99.99): uses Shape Mapping technology for custom retro effects.
• Govee Smart Curtain Lights Pro ($199.99): 960 LEDs across 30 layers, meant to turn a wall or window into a vintage display.
• Govee Cone Tree Lights ($159.99): a cone tree described as easy to install, waterproof and music-synced, for indoor or outdoor use.
• Govee Christmas Sparkle String Lights ($119.99): bullet-head LEDs that create a star-like sparkle across the tree.

App, music sync and whole-room control

Setup runs through the Govee Home app, where users plug in and pair compatible lights in minutes, according to the company. App control and scheduling, such as turning lights on at dusk and off at bedtime, are meant to reduce hassle and wasted energy. Real-time music sync turns Christmas carols into music-reactive displays.

For room-wide effects, Govee points to its DreamView technology, which lets users group lights with a single tap. AI Lighting Bot 2.0 generates custom light shows from text or voice prompts in seconds. The company also cites multi-zone color addressability for adjusting individual segments, and audio-processing algorithms that map music beats to lighting effects.

Govee says selected Christmas lights withstand sub-zero temperatures, heavy snow and winter rain. Matter-ready compatibility on supported products allows integration with smart-home ecosystems such as Alexa and Google Home.

What it means for shoppers

For Govee customers, the presets lower the effort of getting a themed holiday display, since the look is built into the lights and can be adjusted afterward. The release prices the featured products from $99.99 to $199.99. More holiday lighting ideas are listed on Govee's Christmas lighting page at us.govee.com/pages/christmas-lights.