Hohem Puts iSteady M7 AI Tracking Gimbal on Costco.com for $199.99
Hohem's flagship iSteady M7 AI tracking smartphone gimbal is now sold on Costco.com at a member-only price of $199.99, against a U.S. MSRP of $299. According to the company, the launch is its first entry into U.S. membership retail.
- Hohem's iSteady M7 AI tracking gimbal is available on Costco.com for a member-only $199.99.
- The U.S. MSRP is $299, and the Costco item number is 2091049.
- Hohem says this is its first entry into U.S. membership retail.
- The gimbal has on-device AI tracking, a detachable 1.4-inch touchscreen remote and a 500g payload capacity.
- Hohem says it pioneered on-device AI tracking on a smartphone gimbal in 2021.
Costco member pricing and availability
Hohem, which describes itself as a global pioneer in intelligent imaging, said the iSteady M7 (Costco Item 2091049) can be bought online through Costco.com. The price is reserved for Costco members and sits $99.01 below the gadget's U.S. MSRP of $299.
The company says the move brings its AI filming tools to one of the largest retailers in the country. Hohem CEO Chen Min said the company wants to "bring Hohem's latest AI tracking and stabilization technology" to Costco members, and added that innovative filming tools "should be accessible to more people."
What the iSteady M7 offers
Hohem positions the gimbal for a range of uses, including family celebrations, trips, travel vlogs, product demos and livestreams. According to the company, the key features are:
- AI tracking across camera apps: an on-device AI tracker follows people, pets and other subjects while users film with their phone's native camera or livestreaming apps, without a dedicated tracking app.
- Detachable touchscreen remote: a 1.4-inch screen shows a live view from the AI tracker, lets users choose a tracking subject by tapping or dragging, and controls the gimbal remotely. Hohem says this makes it easier to film alone or step into the shot.
- Built-in extension pole: it helps users shoot from high and low angles, such as above a crowd or from a pet's-eye view.
- iSteady 9.0 stabilization: three-axis stabilization is meant to reduce shake while walking or moving, and 360° infinite pan rotation gives more freedom for tracking shots and camera movements.
- Payload up to 500g: together with accessory mounting options, this accommodates compatible smartphones and extras such as microphones, phone lenses and fill lights.
About Hohem and what it means for buyers
Hohem was founded in 2014. The company says it pioneered the first on-device AI tracking on a smartphone gimbal in 2021 and has since expanded from stabilization into a wider imaging lineup, covering phone and camera gimbals as well as gimbal cameras. It states that its products reach more than 5 million users in more than 70 countries through retailers and online sales.
For shoppers, the Costco listing offers a lower price than the standard U.S. MSRP, but only for members. Hohem says it hopes to build on the partnership and bring more products to Costco members. The source gives no details on availability in physical stores or on how long the member price will last.
