Higgsfield Rebuilds AI Influencer Around 19 Menu Settings and Video

What changed in the update

The biggest change is the meaning of Character type. Before the update, according to Higgsfield, it selected a species: human, mammal, reptile, fish, hybrid or alien. It now grades how far a character departs from an ordinary look, on three levels.

• Average: an everyday-looking person for lifestyle posts, UGC-style ads and host formats.
• Bold: features noticeable enough to register in a feed while the character stays approachable.
• Extreme: a full outlier, aimed at comedy, sketches and meme formats.

Higgsfield says the design follows one observation about feeds: an ordinary character gets scrolled past, and an over-engineered one pushes viewers away.

The builder panel and three Advanced tabs have been replaced by one panel with 19 settings. A new optional Upload your photo field keeps the facial features from a picture of the user, or of someone who has given permission. Output is now a close-up portrait and a full-body shot, and video generation with Genjutsu is built into the studio.

The builder and the video step

The settings cover identity, body, face, hair and style. Gender has 5 options and ethnicity 6. Features offers 25 options, including freckles, a unibrow and buck teeth, and hairstyle offers 21. Distinctive features has 14 options such as a face tattoo, gold grill or elf ears. Several fields accept more than one choice, so multiple traits can land on one character. Randomize fills all 19 fields at once, and Reset all clears the panel.

After generation, a Character Parameters panel lists every choice behind the result. Recreate reruns the settings, and the character can be saved as a reusable element.

Video runs in the Motion tab through Genjutsu, in two modes. Motion transfer takes the movement from a reference video and has the character perform it. Objects swap replaces one element in a clip, such as a product, outfit or prop, and keeps the rest of the footage. A generation takes one reference video of 4 to 30 seconds and up to 30 images, with output at 480p, 720p or 1080p. A Style field is available, and a prompt is optional.

Finished characters also appear in Cinema Studio through an AI Influencer tab in the media picker. They can be referenced with @ in a scene description so the same persona keeps its role across shots.

Pricing and what it means for creators

AI Influencer runs on credits included in a Higgsfield plan, at 20 credits per $1. One character generation costs 1.12 credits, about $0.06. Motion costs depend on the settings and appear on the Generate button before confirmation. Plans listed are Starter at $15 a month, Plus at $49 a month ($39 billed annually) and Ultra at $129 a month ($99 billed annually).

For creators, the update puts character creation, video and scene use in one workflow. Higgsfield names use cases such as a character-led social account, comedy formats, an AI double built from the user's own photo, product content through Objects swap, and a recurring cast across scenes in Cinema Studio.