Higgsfield Extends Series B With New Money From TCV and NVIDIA

Who is investing and what the money is for

The extension builds on Higgsfield's Series B, which was led by DST Global in August. Goldman Sachs Alternatives, Tribe Capital, AI Capital Partners, Smash Capital, GFT Ventures and Valor Capital also participated in that round. The source does not disclose the size of the extension or the company's valuation.

Higgsfield says the financing will support product development, global infrastructure, hiring and go-to-market expansion. The company is headquartered in San Francisco and keeps deep roots in Kazakhstan through the Astana Hub. It was co-founded by Alex Mashrabov, Kazakhstani AI engineer Yerzat Dulat and Mahi De Silva, and is described in the announcement as the first AI unicorn from Kazakhstan.

NVIDIA's investment was announced as NVIDIA founder and CEO Jensen Huang made his first visit to Kazakhstan for the country's national AI Month in Astana. TCV, according to the release, has backed Netflix, Spotify, Facebook, Bytedance and Electronic Arts.

Growth figures claimed by Higgsfield

All of the following figures come from the company's announcement.

• More than 40 million users in 238 countries and territories, with the United States as the largest single market and Europe as the largest region by usage.
• Annualized revenue above $1 billion in September.
• Enterprise is the fastest-growing business, growing more than 100% month over month. Revenue under contract from business customers has grown tenfold since June.
• 12 trillion tokens processed across 150 million generations every month.

Higgsfield also cites independent commercial spend data from Ramp, which identifies it as the fastest-growing image and video AI vendor, capturing market share from competing platforms faster than any other provider in the space.

Brands and agencies, including Fortune 500 companies, use the platform to turn a single campaign concept into up to 100 ad variants for different markets and platforms, according to the company. Its learning platform, Higgsfield Academy, has seen more than 150,000 creators complete lessons.

The market argument and the NVIDIA link

Higgsfield positions itself in what it calls AI-native visual media: images, video and film conceived, produced and adapted on AI platforms. It serves marketing and advertising, entertainment and the creator economy. The release points to WPP Media's forecast that global advertising revenue will reach $1.3 trillion in 2026, with AI named as a primary driver. It also cites the IAB's expectation that U.S. digital video ad spending will exceed $80 billion this year, with nearly two-in-three buyers now using GenAI for digital video creative, up from half in 2025.

The company argues that visual generation earns far more per token than text. It cites industry benchmarks that put generative video's effective yield at $30 to $150 per million equivalent tokens, compared with $0.15 to $0.60 for text. It adds that commercial work is rarely generated once, since a campaign needs a first version, test variations and adaptations for each market and language.

On the technical side, Higgsfield says it has scaled on NVIDIA infrastructure at every stage, from L40 and A40 GPUs through the Hopper and Blackwell generations, and is now expanding to NVIDIA Vera Rubin. It uses NVIDIA Dynamo to deploy and scale custom inference workloads on its own GPU infrastructure. Its 15-minute animated short film Kök Börü was powered by NVIDIA Blackwell Ultra infrastructure, and the project was open-sourced as a free course on Higgsfield Academy.

"AI factories produce intelligence in the form of tokens and the application layer is where those tokens become useful," said Rev Lebaredian, vice president of physical AI simulation at NVIDIA.

What it means

The extension adds a financial investor with a long media track record and the main supplier of the company's compute to a round already led by DST Global. For the market, the announcement signals that investors are backing application-layer companies that turn model output into commercial creative work. Jay Hoag of TCV said the firm has "backed platforms that have changed how people create and consume media around the world." Whether Higgsfield's growth holds will depend on figures that, apart from the Ramp data, are reported by the company itself.