Huitongda Network Pushes 'Dabi AI' to E-commerce Merchants Ahead of Double Eleven

Virtual try-ons ahead of Double Eleven

As the "Double Eleven" shopping festival approaches, the e-commerce team of Jiangsu Athleta Sports Co., Ltd. is preparing new seasonal apparel products and promotional campaigns. Creating product main images used to require close coordination among graphic designers, models and photo studios.

With "Dabi AI", virtual model try-on effects can be generated with one click, according to Huitongda. The company says this raised the efficiency of new product launches by 5 to 10 times, with sales in the merchant's e-commerce business increasing by more than 50%. These figures come from the company's press release and are not independently verified.

What Dabi AI does and where it comes from

Last November, Huitongda completed the acquisition of a 57% stake in Boundary Consulting, which it describes as a leading e-commerce AI company with 15 years of experience in the sector. Boundary Consulting built the "Dabi AI" platform for e-commerce merchants.

The platform integrates:

• product analysis
• competitor research
• visual content generation
• asset management
• automated tasks

The aim is to let e-commerce teams carry out business analysis, content production and task execution in one place.

Huitongda says the deal works in both directions. The group has spent over a decade in the lower-tier market and serves more than 250,000 township member stores, giving it transaction data, short-chain supply chains and retail scenario experience. Boundary Consulting adds e-commerce-side AI application services, customer resources and operational expertise. According to the company, retail know-how from member stores can support e-commerce growth, while algorithms and content creation tools from the online side can improve offline store operations.

A three-part AI product line on one supply chain

Huitongda describes its AI offering as an integrated network rather than a set of isolated tools:

• E-commerce: "Dabi AI" serves online merchants.
• Offline stores: "Qiancheng Cloud AI" and the Qiancheng AI Super Store Manager, which integrates more than 24 scenario-based intelligent agents, support physical retail stores.
• Enterprise services: "LeapoAI" integrates over 100 specialised features for brand owners and factories.

Underneath these sits Huitongda's intelligent supply chain system, which connects upstream partners and brand manufacturers with downstream retail stores, FMCG retail chains and e-commerce merchants. The company says this creates a closed-loop flow of commercial activities, data and AI capabilities.

AI revenue and the company's argument

In the first half of 2026, Huitongda's AI-related revenue exceeded RMB 78.91 million, a year-on-year increase of 32.3%. According to the company, that is more than 70% of its full-year AI-related revenue in 2025. Huitongda reads this as evidence of customer willingness to pay and progress in commercial adoption.

The company argues that its position rests on real transactions and offline fulfillment, which it calls a core asset that general large models can hardly acquire. In its words, the industry lacks not general models but "professional enablers capable of embedding AI capabilities into real business scenarios".

For merchants, the pitch is practical: faster content production ahead of peak shopping periods. Whether the reported gains hold beyond the single case cited remains to be seen, as the release provides no further customer data.