Krea launches Premiere Pro plugin for AI shots, plates and inserts

What the panel does

Krea for Premiere Pro brings the company's creative AI tools into the editing software, so editors can generate shots, plates, textures and visual directions without leaving their sequence. Krea describes four jobs for the panel.

• Shots and inserts: material for cutaways, title sequences, transitions and story beats.
• Backgrounds for composites: plates, environments and textures sized for the sequence.
• Looks in real time: testing composition, color and style before committing them to the timeline.
• A consistent sequence: related frames and treatments that hold together across an edit.

The editor keeps cutting in Premiere. Krea says it fills the gaps in the picture, and every result behaves like any other clip or still in the project. That means it can be nested, masked, and blended with the opacity and blend modes editors already use.

Installation and requirements

The installer supports recent versions of macOS and Windows, with exact requirements listed alongside the download. Users need a Krea account and an internet connection, because generation runs on Krea's servers.

Setup follows a few steps. Users download the installer for macOS or Windows from the Premiere Pro plugin page and double-click the file, after which Creative Cloud installs Krea. In Premiere Pro, the panel opens via Window, Extensions, Krea, followed by a sign-in with a Krea account.

To generate a shot, an editor opens a sequence, opens the panel and describes the subject, the action and the frame that needs covering. The result comes into the project as standard media, which can then be trimmed, placed on a track, graded and given sound.

Where it fits in an edit

Krea lists several use cases: cutaways and inserts when coverage runs short, title sequences and transitions that need a real picture rather than a preset, and story beats that can be described before they are shot. It also names B-roll and plates for composites, as well as pitch frames and animatics where the look has to land before the fine cut.

For composites, the company suggests putting a plate behind a keyed subject, a texture under a title, or an environment around a shot that was framed too tight. For continuity, it points to scenes whose opening and closing shots need to share a world, or inserts that must match the shot they cut into. In its words, "You still make the edit."

Related Krea tools and pricing

The Premiere panel is separate from Krea's web video tools. Seedance 2.5, Veo 3.1 and Krea's other video models are available on the web at Krea video, according to the company. Krea also offers plugins for other creative apps, including DaVinci Resolve for grade references and After Effects for motion-design frames.

For stills on the web, Krea points to Krea 3. The company says it takes up to 8 reference images per edit and is 10× faster and 3× cheaper than GPT Image 2 and Nano Banana Pro, with fast, high and ultra modes.

Krea says it has a free plan with 100 compute units a day and no credit card required.

What it means for editors

For Premiere Pro users, the plugin keeps generation inside the existing workflow. Because outputs arrive as ordinary media, they follow the same trimming, compositing, grading and sound steps as footage. The requirement to be online and signed in is the main practical condition, as all generation runs on Krea's servers.