Lovable opens first London office, plans to grow team to 100 by year end

A second hub after Stockholm

Lovable says London has been part of the company from its first day, and the new office makes that presence official. The company describes the site as a hub with teams across every function, and calls London one of the world's greatest talent hubs with one of the most ambitious tech ecosystems in Europe.

The UK is also home to one of Lovable's most active communities, according to the company. Being in the city, it says, puts the team closer to the people building with Lovable and to the people it wants to hire.

Lovable's design team, led by Nad Chishtie, has been based in London from the start. The company says every time someone builds with Lovable, they are using something designed there.

What the London team works on

Core parts of the product are already built in London, according to Lovable. Teams cover:

• AI research
• growth and enterprise engineering
• forward-deployed engineering
• security and infrastructure
• design
• go-to-market, marketing, people and finance

The city is also the base for some of Lovable's most experienced engineers, including the team behind Radish AI. Lovable says it recently acquired Radish AI to scale its work on agents and infrastructure.

The UK market and its customers

The UK is Lovable's third-largest market globally by paying active users, and one of its most founder-heavy, the company says. Lovable names UK-based ElevenLabs and PortSwigger among its established customers, along with global brands such as NVIDIA, Adidas and JLL.

The post highlights several examples:

• Huel: around 300 employees at the plant-based nutrition company have built more than 200 internal projects across retail, operations and supply chain. By replacing off-the-shelf tools with their own, they have cut more than £85,000 in annual SaaS spend, according to Lovable.
• HLB: the accounting and advisory network is building its own branded internal hub, from a global design system to dashboards and collaboration tools. A compliance manager and a business performance app are underway.
• J&T Promotions: the firm started out building websites while its founders were still at university. In under a year it grew from 30 clients to more than 550, and from two part-time founders to a team of 15. It now builds booking systems, CRMs and invoicing tools for clients, plus the internal platform that runs nearly every part of its own business.

Shahez Shwana, Group Product Manager at Paymentology, said Lovable "empowers our product managers and domain teams to turn ideas into tangible experiences faster than ever before."

Platform scale and hiring

Lovable also shared global usage figures. People have created more than 70 million projects with the platform, with more than 1.2 million new projects each week. Projects built with Lovable receive over 900 million visits every month, according to the company.

Lovable says it is building a London-based team with high talent density and is inviting people to join. For the wider market, the opening signals that the company is putting more of its engineering, research and go-to-market capacity in a country that already ranks as its third-largest by paying active users.