Meta adds small business skills and connectors to its Muse AI agent
Meta is expanding Muse, its personal AI agent, with a set of new skills and connectors built for small business owners. According to Meta, Muse for Small Business is meant to help owners get work done with the tools they already use.
- Meta is adding new skills and connectors to its Muse personal AI agent for small businesses.
- Muse can connect to Instagram professional account analytics, Facebook Pages and Meta ad accounts in a few clicks.
- It also connects to dozens of other business tools, including Canva, and supports custom connectors.
- Meta says Muse is free for most needs, with subscription plans for those who want more.
- Muse is available in the US and Canada, and Meta expects more connectors and skills in the coming months.
What Muse for Small Business does
Meta introduced Muse earlier this month as a personal AI agent that completes tasks on a user's behalf. It is available in the US and Canada. The company now says it is adding a collection of new skills and connectors inside Muse to help people run their businesses.
Meta says small businesses have been growing on its apps for nearly two decades and that owners told the company they are "short on hours, not ideas." Muse for Small Business is its response to that feedback.
Tom Mulholland, owner of Mulholland Grocery in Malvern, Iowa, described the problem in Meta's announcement. He said he works about 65 hours a week and needs to free up time for cutting steaks and making sausages. In his words, Muse is "taking over a few" of the roles a small business owner has to play.
Connectors for Meta apps, Canva and more
According to Meta, Muse can connect to an Instagram professional account's analytics, Facebook Pages and Meta ad accounts in a few clicks. The company says it already understands a business: what it sells, what its brand sounds like and what customers keep asking about.
Muse can also connect to dozens of tools that businesses already run on, so it can work with a brand, storefront, books and customer records. The full list of connectors is available in the Muse app settings, and Meta says more are coming. Interested partners can apply at muse.ai/platform. Muse also supports custom connectors for services Meta does not yet support.
Canva co-founder and CPO Cameron Adams commented on the integration. He said that by connecting Muse with Canva, favourite Canva templates and tools are available within conversations, helping turn "an early idea into something on-brand, editable and ready to share."
Example prompts and proactive help
Meta shared five favorite use cases, with sample prompts to try. They include:
- Analyzing the year's sales, campaigns and social activity to build a growth plan for next year.
- Reviewing email, calendar and news to flag what needs attention, and taking tasks off the owner's plate.
- Analyzing which ads and content are working, then drafting a campaign for next week while looking at what is trending.
- Reviewing the month's financial performance and finding expenses that look off.
Meta says Muse is always working for the user, so it will also come with ideas and solutions on its own, such as proactively flagging emails that need a response and writing first drafts. An Ideas tab offers more suggestions.
Pricing and what comes next
Meta says Muse is free for most of what people need, in line with its vision to put superintelligence in the hands of as many people as possible. For those who want more, it offers subscription plans. The announcement does not give prices.
The company says it is building AI across Meta to help businesses at every stage, and that people have been testing the new skills and connectors ahead of the launch. In the months ahead, it expects to add more connectors and more skills. For small business owners in the US and Canada, where Muse is available, the update is aimed at taking routine tasks such as analytics, email triage, ad planning and expense review off their plate.
