Showroomprivé picks Nosto for personalization in major Shopify replatform
Nosto, the agentic Commerce Experience Platform, has announced a partnership with Showroomprivé, one of Europe's largest online private sales players. Nosto will power personalization as Showroomprivé migrates to Shopify Enterprise with a headless Hydrogen architecture.
- Nosto announced a partnership with Showroomprivé, a large European online private sales player.
- Showroomprivé is migrating to Shopify Enterprise with a headless Hydrogen architecture, described by Nosto as one of Europe's largest Shopify replatforms.
- Nosto will cover personalized search, product recommendations, category merchandising and content personalization.
- Agency Colorz, a certified Shopify Platinum Partner, helped bring the teams together after more than a year of discussions and workshops.
A large Shopify replatform
According to Nosto, the partnership supports Showroomprivé's migration to Shopify Enterprise using a headless Hydrogen architecture. The company describes the project as one of the largest Shopify replatforms in Europe to date.
Showroomprivé is ranked in the top 5 in the Fashion category in the latest Harris Interactive, a Toluna company, x FEVAD 2025 study, as cited by Nosto.
The retailer will use Nosto in four areas:
- Personalized search
- Product recommendations
- Category merchandising
- Content personalization
Nosto says this will cover an extremely large and fast-moving product catalog alongside very high traffic volumes.
Why Showroomprivé chose Nosto
Per Nosto, Showroomprivé selected the platform because it handles search relevance, product discovery and merchandising in a single platform rather than a set of disconnected tools. Other reasons named were proven integration into the Shopify Enterprise and Hydrogen ecosystem, and a team able to work hands-on through a migration of this complexity.
Jan Soerensen, Chief Commercial Officer at Nosto, said: "We're proud Showroomprivé chose Nosto to bring search, merchandising, recommendations and content personalization together in one platform." He added that the work of Colorz, "whose year of work with the Showroomprivé team built the foundation for this partnership," was essential.
The role of Colorz
Colorz is Showroomprivé's digital agency and a certified Shopify Platinum Partner. According to Nosto, the project combines three areas of expertise: Showroomprivé's ecommerce vision, Colorz's Shopify expertise and Nosto's technology. The stated shared goal is a product discovery experience that is relevant, high-performing and built to scale.
Nosto says the deal followed more than a year of strategic discussions and technical workshops, with Colorz playing a central role in bringing the teams together.
About Nosto and what it means
Nosto describes itself as a platform that helps brands increase online revenue through AI-powered search, personalization, merchandising and purpose-built agents. It says it supports more than 1,500 brands in over 100 countries, and lists Showroomprivé among its customers alongside names such as Marc Jacobs, Douglas and Muji.
For retailers weighing a move to Shopify Enterprise and Hydrogen, the announcement shows one example of a large catalog and high-traffic business choosing a single platform for search, merchandising and recommendations during a replatform. The source gives no performance figures or launch dates for the project.
