ViewLift Launches Agentic AI for Streaming Administration
ViewLift has launched agentic AI within its content management system, allowing streaming platform administrators to complete subscriber, billing and page-building tasks through plain-language prompts. Changes to data, including refunds and account updates, require approval through a human-in-the-loop workflow.
- ViewLift launched agentic AI inside its content management system.
- The agent handles subscriber, billing and page-building tasks from plain-language prompts.
- Data-changing actions require human approval.
- The agent can clone pages built from ViewLift's 80-plus design modules.
- Agentic AI is available now to ViewLift customers.
AI agent handles routine CMS work
The agent opens in a side panel inside the ViewLift CMS. According to ViewLift, it is designed to reduce repetitive administrative work for streaming services with hundreds of thousands of subscribers, where support teams may need to handle login, subscription and refund requests individually.
At launch, the agent can find subscribers, display their registered devices, generate login codes and magic links, apply zip code overrides, and create, update or anonymize accounts. These tasks can be completed one account at a time or in bulk.
Subscriber and billing actions stay under review
The system can also retrieve billing and transaction history, grant or revoke VIP status, restore subscriptions and issue refunds. Read-only requests run instantly, while actions that change data wait for an administrator's approval.
ViewLift says the approval requirement applies to actions ranging from status updates to refunds. The company describes this as a way to keep sensitive account and payment operations under human control.
“Running a streaming service shouldn't mean drowning in admin work,” Manik Bambha, President of ViewLift, said in the announcement. He said the approval workflow means teams “never give up control of their subscribers' data.”
Page building is included at launch
Beyond support and billing, the agent can clone any page built from ViewLift's 80-plus design modules to a new URL using a single prompt. This gives platform administrators a way to carry out a page-building task without manually recreating the page inside the CMS.
ViewLift said Agentic AI is available now to its customers and directed interested organizations to its website to request a demo. ViewLift is a DAZN company that provides digital and media solutions for sports, news and entertainment organizations, including content management, multi-platform distribution, real-time analytics, viewer engagement tools and monetization options.
For users of ViewLift-powered services, the announcement means their providers have access to tools intended to speed up account support and content operations. The requirement for administrator approval also sets a clear limit on the agent's ability to make changes to subscriber and payment data.
PR Newswire: ViewLift Rolls Out Agentic AI to Optimize Streaming Operations
