ViewLift adds agentic AI for streaming account and billing operations
ViewLift has integrated agentic AI into its content-management system, allowing platform administrators to handle subscriber accounts, billing tasks and page creation through plain-language prompts. Changes to data and payments still require approval from a human administrator.
- ViewLift has integrated agentic AI into its CMS.
- The agent handles subscriber management, billing and page creation.
- Data-changing actions require human approval.
- The tool is available immediately to ViewLift customers.
- Page cloning supports ViewLift’s more than 80 design modules.
AI agent handles routine CMS tasks
The ViewLift agent operates through a side panel in the company’s CMS. Administrators can describe a task in simple language, and the agent carries it out within the system on their behalf.
ViewLift said the tool is designed for streaming services with hundreds of thousands of subscribers, where support work can involve repetitive actions such as resetting logins, checking subscriptions and processing refunds. The company said its agent is intended to reduce that manual work, from customer support through to page creation.
Subscriber, billing and page tools included
At launch, the agent can find subscribers, display their registered devices, generate login codes and magic links, apply ZIP code overrides, and create, update or anonymize accounts. These actions can be performed individually or in bulk, according to ViewLift.
For billing and subscriptions, administrators can retrieve invoice and transaction histories, grant or remove VIP status, restore subscriptions and initiate refunds. The agent can also clone any page built from ViewLift’s more than 80 design modules to a new URL with a single command.
Read requests are executed immediately. Any action that changes data, from updating a status to issuing a refund, must first be approved through the company’s “Human in Loop” process. ViewLift said the step is intended to keep sensitive account and payment operations under human control.
Available now to ViewLift customers
ViewLift, a DAZN company, said Agentic AI is available to its customers immediately. Customers can request a demo through the company’s website.
Manik Bambha, president of ViewLift, said the system is intended to give customer teams more time to serve fans and viewers by reducing administrative work. The approval workflow, according to Bambha, allows those teams to retain control over subscriber data.
ViewLift provides digital solutions for rights holders in sports, news and entertainment, including content management, multiplatform distribution, real-time analytics, audience-engagement tools and monetization models such as AVOD, SVOD, TVOD and hybrid models. Its sports customers include the National Hockey League, 18 US professional sports teams, six regional sports networks, the Professional Fighters League and the World Racing Group.
PR Newswire: ViewLift führt Agentic AI zur Optimierung von Streaming-Operationen ein
