QKS Group names Acoustic a Leader in SPARK Matrix for Multichannel Marketing Hubs

What QKS Group said about Acoustic

QKS Group, based in Pune, India, announced the ranking on Oct. 27, 2026. The SPARK Matrix™ is the firm's framework for competitive analysis and ranking of vendors in a given market, here Multichannel Marketing Hubs.

Richa Choubey, Principal Analyst at QKS Group, said Acoustic "stands out in the multichannel marketing hub market through its focus on helping enterprises build, automate, and optimize customer engagement programs across the customer lifecycle." According to the analyst, the platform lets marketers coordinate campaign workflows, use customer and behavioral insights, personalize interactions and manage engagement across several touchpoints from one central environment.

QKS Group points to a combination of journey orchestration, AI-enabled decisioning, marketing automation, content personalization and performance analytics. In its view, this helps organizations move beyond isolated channel campaigns toward more coordinated customer engagement strategies.

How QKS defines multichannel marketing hubs

QKS Group describes Multichannel Marketing Hubs as platforms that let organizations plan, create, orchestrate, execute, monitor, analyze and optimize personalized marketing interactions across multiple channels in a unified environment. These cover campaign management, audience management, customer journey orchestration, personalization, content and offer management, real-time interaction management, experimentation, analytics, workflow automation and governance.

The firm says such hubs aim to deliver consistent and contextually relevant interactions across email, mobile, web, messaging, social, advertising and other digital channels. They increasingly integrate with CRM, customer data platforms, commerce, customer service, sales, loyalty, analytics, content management and enterprise data environments.

QKS sees the category shifting from channel-specific campaign execution toward centralized orchestration of customer engagement. That lets organizations automate marketing workflows, respond to customer behavior, improve personalization and measure the business impact of multichannel programs.

Market trends and Acoustic's position

According to QKS Group, Acoustic operates at the intersection of several major trends: growing demand for personalized engagement, increasing channel fragmentation, the shift toward real-time and data-driven marketing, the rising importance of first-party data, and fast adoption of AI-driven campaign orchestration and optimization.

The firm says the MMH market remains highly competitive and dynamic, but that Acoustic has established a differentiated position as an enterprise-focused marketing technology provider. It cites the company's continued investments in AI-enabled marketing, real-time personalization, journey orchestration, audience management, predictive analytics and multichannel campaign execution, and says they align with evolving market requirements.

The SPARK Matrix™ study also includes analysis of global market dynamics, major trends, the vendor landscape and competitive positioning, and offers information for users who want to compare vendor capabilities.

Acoustic's response and what it means for buyers

Alexi Hatch, Chief Marketing Officer at Acoustic, said: "Customers tell brands what they need through their behavior, and the opportunity to respond is often brief." He added that Acoustic makes it easy for marketers to turn live behavioral data into action, and that the Leader designation "recognizes our commitment to giving marketers the intelligence and tools to create better customer experiences and drive business results."

Acoustic describes itself as an AI-powered marketing platform for B2C brands. Its Acoustic Connect product combines real-time behavioral intelligence, unified customer profiles, product insights and multichannel campaign orchestration. With Acoustic AI, marketers can deliver messages across email, SMS, WhatsApp and push notifications, according to the company.

For marketing teams evaluating platforms, the report is meant as a reference point for comparing vendors. The ranking reflects the analyst firm's own methodology, and the claims about Acoustic's capabilities come from QKS Group and the company itself.