Higgsfield Adds Story-Based Micro Drama Ads to Ads Studio
Higgsfield Ads Studio now creates micro drama ads, short video commercials built around characters, conflict and a product that helps resolve the story. Users can describe an idea or paste a script, then choose a style, product and avatar for the agent to generate the video.
- Ads Studio now creates story-based video ads with products at the turning point.
- The service offers eight styles and 44 ready-made story cards.
- Users can create ads on the web or through Claude and ChatGPT with /microdrama-ads.
- Pricing starts at 3 credits per second for 480p video.
Story templates turn products into characters in an ad
Micro drama ads make a product part of a short narrative. A main character faces a problem, a rival may make the situation worse, and the product enters at the turning point. Higgsfield describes its main Micro drama style as “a live-action mini drama shot like a film.”
Ads Studio offers eight video styles and 44 ready-made story cards that users can recreate with their own product and cast. Micro drama and Cinematic story are the two photoreal styles. Other options include Cartoon story, Claymation story, Talking object, Inside the body, Doll story and Crochet story.
The catalog includes examples such as Public Failure, a live-action story involving sabotage, and Frizzilla, in which a product becomes a talking character. Story cards use a vertical 9:16 format. Ads Studio also supports an avatar who remains the same person across a brand’s ads.
Creation happens through a chat agent or an assistant
On the web, users first set up a brand by adding a website URL or creating a brand kit manually. Ads Studio can fill the brand kit and products from the site. The user then writes an idea or pastes a script, selects a style, product and avatar, and chooses whether the agent should generate without asking or request approval first.
The finished video appears in the campaign grid and in All media. Users can ask in the same chat for additional versions, while Projects provide separate chats for products or campaigns. A ready-made idea can also be opened from Trending right now and recreated with the user’s product and cast.
The same story catalog is available in Claude and ChatGPT through Higgsfield MCP. Typing /microdrama-ads opens the catalog, or users can add their own story after the command. The assistant writes the script, generates references and clips, and joins them into one film on the user’s Higgsfield account.
Credits vary by resolution
Higgsfield says micro drama ads cost 3 credits per second at 480p, 7 credits at 720p and 16 credits at 1080p. Based on $49 for 1,000 credits, the company lists approximate costs of $8.82 per minute at 480p, $20.58 at 720p and $47.04 at 1080p. Character and location images, voiceover and music add a small amount.
In Ads Studio, both generations and agent requests use credits unless the model is set to Auto, which is free. Most failed generations return their credits automatically, while completed generations are charged as usual. In Claude and ChatGPT, credits apply to generations, and the plan shows an estimated total before a paid step.
The feature gives teams that want ads for Meta, TikTok and Instagram a way to produce story-led creative without filming or casting, according to Higgsfield. It also extends Ads Studio beyond its static-ad capability, which launched in October 2026, while keeping products, avatars and reusable story formats in one workflow.
