Brandi AI and GMG Named Finalists for AI Visibility Campaign
Brandi AI and Gabriel Marketing Group have been named finalists in the AI Search & Answer Engine Visibility category of the 2026 PR Daily Awards. Their campaign combined public relations, thought leadership, website improvements and Generative Engine Optimization to increase GMG's visibility in AI-generated answers.
- Brandi AI and GMG are finalists in the 2026 PR Daily Awards' AI Search & Answer Engine Visibility category.
- The campaign analyzed 55,671 AI answers and produced a 10-part blog series.
- GMG's website citation rate across seven major AI platforms rose from 1.3% to 24%.
- Google AI Overviews citation rate increased from 0.7% to 44%.
- Winners will be announced on December 2, 2026.
Campaign used AI analysis to guide PR and content
The campaign was designed to help prospective clients discover and evaluate Gabriel Marketing Group, a B2B technology PR agency, through AI-generated answers. According to Brandi AI and GMG, the work combined GMG's ongoing earned media and thought leadership program with insights from Brandi AI's platform.
GMG analyzed 55,671 AI answers, then optimized key website pages and created a 10-part, human-authored blog series. The content addressed buyer questions about the value of PR, agency capabilities, client results, pricing and retainers, covering the buyer journey from initial research to agency evaluation.
GMG's PR professionals developed the strategy, evidence, point of view and final content. Brandi AI's analysis was used to make the agency's expertise easier for AI systems to discover, understand and cite.
GMG reported higher citation and visibility rates
During the campaign's 120-day measurement window, GMG's website citation rate across seven major AI platforms increased from 1.3% to 24%, according to the announcement. Its website citation rate in Google AI Overviews rose from 0.7% to 44%.
The agency also moved to second overall for AI visibility across the tracked B2B technology PR queries. GMG attributed three highly qualified business leads to AI-driven discovery.
Brandi AI describes its platform as a tool for measuring and improving how organizations are represented in AI-generated answers. It tracks brand presence, citations, competitive share of voice and the sources influencing answers across major AI platforms, helping teams identify visibility gaps and prioritize PR and content improvements.
Recognition highlights a growing role for AI visibility in PR
Leah Nurik, CEO and co-founder of Brandi AI, said, “AI-generated answers are shaping how people understand companies, assess their credibility and form opinions about their brands.” She added that communications teams need to understand how their brands are represented, which sources influence those narratives and where inaccuracies may create reputational risk.
Michiko Morales, president of Gabriel Marketing Group, said the campaign showed how Brandi AI's data-driven insights could be combined with GMG's PR and content expertise to improve visibility and create business opportunities. Morales described Generative Engine Optimization as an essential part of digital PR strategies.
The PR Daily Awards, hosted by Ragan Communications and PR Daily, recognize communications work from agencies, brands and independent practitioners. Entries are evaluated for strategy, creativity and demonstrated results. Winners will be announced on December 2, 2026.
