ChatGPT Ads expands to 26 more countries, reaching 89 worldwide
OpenAI is expanding ChatGPT Ads to 26 additional countries, bringing availability to 89 countries worldwide. According to the company, more than 100,000 advertisers have run campaigns on ChatGPT in the just over eight months since ads launched.
- ChatGPT Ads expands to 26 additional countries, for a total of 89 worldwide.
- According to OpenAI, over 100,000 advertisers have run campaigns in just over eight months.
- Ads appear only on the Free and Go plans; Plus, Pro and Enterprise stay ad-free.
- Advertisers can use technology partners or self-service access through Ads Manager.
- OpenAI plans more formats, objectives, buying options and measurement capabilities.
Where ads are now available
The latest expansion builds on recent rollouts across Europe and Southeast Asia and Taiwan, OpenAI says. Following earlier launches in Mexico and Brazil, ChatGPT Ads is coming to 14 more Latin American countries, including Argentina, Chile, Colombia and Peru.
The company is also launching in more markets across Europe, the Middle East, Africa and Asia. Named examples include Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan.
In these countries, advertisers can reach ChatGPT Ads through technology partners or through self-service access in Ads Manager.
Who sees ads and who does not
OpenAI states that more than 1.2 billion people use ChatGPT each week to explore ideas, compare options and make decisions. The company argues that ads can help people discover products and services they might not have found otherwise.
Ads will appear only on the Free and Go plans. Plus, Pro and Enterprise subscriptions will remain ad-free. OpenAI also says advertising helps support free and low-cost access to ChatGPT for people around the world.
How OpenAI pitches the format to advertisers
OpenAI describes ChatGPT as a place where people explain what they want, ask follow-up questions and refine their options through conversation. Its example is someone training for a first marathon who starts with meal ideas for race week, then narrows choices by dietary preferences and cooking time. An ad relevant to that conversation could introduce a grocery delivery service the person had not considered.
For local businesses, regional brands and international companies, the company says ChatGPT Ads offers a way to introduce products while people are still evaluating their options.
Privacy and trust commitments
OpenAI says that protecting the trust people place in ChatGPT is foundational to its approach. Guided by its ads principles, the company says it keeps conversations private from advertisers and does not sell customer data. Ads are clearly labeled and separate from ChatGPT's answers, and according to OpenAI, advertising does not influence the answers ChatGPT provides.
What comes next
With availability now at 89 countries, OpenAI says its next phase of growth will include additional formats, objectives, buying options and measurement capabilities. It is also exploring new ways for businesses to interact with consumers in more native ways in ChatGPT.
For users on paid plans, nothing changes, as those tiers stay ad-free. For people on Free and Go in the newly added countries, ads become part of the experience. Businesses interested in advertising can find more information at ads.openai.com.
