Classet and Reelist Link Social Sourcing to AI Phone Screening

One click from Classet to social feeds

Through the integration, Classet customers can source candidates from Instagram, Facebook and TikTok with one click via Reelist, directly from the Classet platform. A recruiter selects the jobs to fill, and Reelist then starts sourcing candidates on social media automatically.

Candidates see the employer's job in their feed and apply in a few taps, without leaving the app. Joy, Classet's AI recruiter, then calls applicants as soon as they apply and runs the employer's custom phone interview in 25+ languages. Joy answers candidates' questions and flags who meets the must-have criteria. According to the companies, a human makes every hiring decision.

Qualified applicants flow into Classet or into the customer's ATS, with a summary, transcript and recording for each interview.

The case against job boards

The companies argue that teams hiring frontline, skilled trades and healthcare workers spend most of their recruiting budget on job boards, often with little to show for it. Their reasoning is that the best workers are usually already employed and not searching those boards, while more than 80% of working adults spend time on social media every day.

The release cites several figures. According to the companies, Reelist customers see up to 3x higher retention and 30% lower cost per hire from social applicants compared with job-board applicants. With Classet, employers saw 12% more offers, 18% more starts and 17% higher retention, because Joy surfaces qualified candidates to recruiting teams within minutes. These are the companies' own claims.

The candidate experience

For candidates, the pitch is speed. Instead of waiting days for a callback, they get a phone interview within minutes, day or night, and can ask about pay, schedule and the role. In Classet's study of 10,167 post-interview ratings, 88% rated their AI phone interview positively.

Nick Jones, COO and Co-Founder of Classet, said in the release: "Our customers are tired of paying job boards for applicants who never hear back." Katy Schuck, COO of Reelist, said: "For years, job boards were the only option for frontline hiring. Not anymore."

About the two companies and what it means

Reelist describes itself as an automated social sourcing platform for frontline hiring, covering roles from nurses and skilled trades to restaurant general managers. It integrates with more than 65 applicant tracking systems, has reached over 10 million job seekers on social media, and is headquartered in Norfolk, Virginia.

Classet, headquartered in Chicago, was founded by the team that hired more than one million W2 hourly workers at Bluecrew. It says Joy has interviewed hundreds of thousands of applicants for 500+ hiring teams and connects to 100+ applicant tracking systems. Its Classet Hiring Hub handles repetitive ATS work such as stage moves, follow-ups and scheduling.

For employers in high-volume hiring, the partnership puts sourcing and first-round screening in a single workflow, so recruiters begin the day with candidates who already meet their must-have criteria. The performance figures come from the companies themselves, so buyers may want to test them against their own hiring data.