EverSmith Brands opens EverHUB training center with AI lab built on Claude
EverSmith Brands, a commercial facility services franchise platform, will open a 12,000-square-foot training center called EverHUB on Oct. 22 in Milford, Ohio. The site includes a dedicated AI lab that supports the development and training of AI agents built using Claude.
- EverSmith Brands opens the 12,000-square-foot EverHUB on Oct. 22 in Milford, Ohio.
- The center serves seven brands, including 1-Tom-Plumber, MilliCare and U.S. Lawns.
- A dedicated AI lab supports the development and training of AI agents built using Claude.
- The platform has approximately 800 territories and targets more than 1,200 within three years.
- Headquarters stay in Orlando, Florida.
A central training site for seven brands
According to EverSmith Brands, EverHUB will expand training, technology demonstrations and support across the seven franchise brands in its portfolio: 1-Tom-Plumber, Clintar, Kitchen Guard, MilliCare, Prism Specialties, The Seals and U.S. Lawns. The center is located at 502 Techne Center Drive in Milford, Ohio. The company's headquarters will remain in Orlando, Florida.
The platform currently spans approximately 800 territories and more than 340 ownership groups across seven countries. EverSmith Brands says it targets more than 1,200 territories within three years. CEO Justin Ghadery said that as the platform grows beyond that figure, "every new owner will start here."
Hands-on stations and an AI lab
EverHUB has brand-specific training stations that simulate the commercial environments franchisees and their teams meet in the field. Teams can use commercial equipment, including a partner-contributed walk-in refrigerator, to practice service procedures in a controlled setting before working at customer sites. The stations will support live demonstrations and hands-on technical instruction.
The facility also has an 80-person event room for onboarding, business training and franchise meetings, plus a podcast studio and a recreation area.
The AI lab is meant to introduce franchise owners to tools for daily operations and technician training through live demonstrations and case studies. It is equipped with computers, workstations and virtual reality equipment. According to the company, the lab will support the development and training of AI agents built using Claude, with a focus on helping franchisees support their teams and improve customer service.
Franchisee voices and the opening event
The center follows a "Voice of the Franchisee" theme, which recognizes leading owners throughout the facility and highlights their role in shaping the platform's direction. Ghadery said: "Our franchise owners' perspectives must remain at the center of every strategic initiative."
Two owners commented in the release. Brian Marra, owner of 1-Tom-Plumber Pittsburgh and the brand's 2026 Franchisee of the Year, said more hands-on training means "better-prepared technicians, stronger service for our customers, and more opportunities to grow." Chris Kushmaul, owner of MilliCare in Ann Arbor, Michigan, said a dedicated facility to train on equipment, processes and service standards will help create greater consistency across the system.
A private grand opening will include a ribbon-cutting, tours and entertainment. Attendees will include franchisees from all seven brands, strategic partners, platform leadership, Riverside representatives, franchise brokers, IFA partners and local officials.
What it means for franchisees and prospective owners
For current owners, EverHUB gives a physical place to train staff on the equipment and service standards used in the field, and to test AI tools aimed at daily operations. For prospective owners, the company says it is actively seeking franchise owners across its portfolio, with territory available nationwide. Details are on the company's franchise support page.
The release does not give the cost of the investment, nor any figures on how the AI agents perform. EverSmith Brands was formed by The Riverside Company in 2020.
