Hyperstar Launches AI Agent That Ranks Influencers by Sales
Hyperstar has launched an AI agent that selects and ranks influencers by sales rather than follower counts. The Seoul-based company says its system uses brand order data to connect creator campaigns with revenue.
- Hyperstar ranks creators using sales, active follower ratio and sales history.
- The platform connects orders from eight sales channels.
- Its database contains 10 million creators across 133 countries.
- Hyperstar reported a 35-times sales difference between two accounts.
- The company aims to serve 10 Singapore brands by the first half of 2027.
Sales data replaces follower counts
Hyperstar says its platform ranks creators using actual sales first, along with active follower ratio and sales history. Selection, outreach, contracting, campaign operation and performance verification are handled in one flow.
The company connects orders from eight sales channels, including Amazon, Shopify, TikTok Shop, Coupang and Naver Shopping. It tracks revenue post by post and says its rankings are based on real brand order data.
One example on the platform shows why Hyperstar is focusing on sales. An account with 235,000 followers generated 35 times the sales of an account with 797,000 followers. The company says this demonstrates that larger accounts do not necessarily sell more.
AI access and campaign results
Hyperstar has built a database of 10 million creators across 133 countries and holds a patent on its sales-based matching method. Users can ask Claude or ChatGPT in a single sentence to "find creators who can sell our product well in the U.S." and receive answers ranked by sales.
The company reports that a K-beauty shampoo brand in the U.S. saw revenue grow more than tenfold after connecting its Amazon orders and selecting creators again based on sales.
For K-EXPO Mexico, a government-hosted event held in September, Hyperstar recruited 122 local creators over seven weeks and generated a cumulative 10.8 million views. Fifty-nine creators posted proof of their on-site visits, while the event drew 48,000 visitors over three days.
Hyperstar also operates its own beauty brand, LAB09, where it tests new features and campaign methods before applying them elsewhere.
Expansion starts in Singapore
Hyperstar reported revenue of $30,000 last year and said this year's revenue had already passed 1.1 billion won by October. Of its $1 million target for this year, about 1.4 billion won, 95% was already secured through contracts. The company said it had 19 paying customers.
Singapore is Hyperstar's first base in Southeast Asia. It established a Singapore entity in January and will spend a month in a local acceleration program with Plug and Play starting in November. Its goal is to serve 10 Singapore brands by the first half of 2027.
Over time, the company plans to extend its approach beyond beauty to health supplements, home and pet categories. CEO Euychul Shin said Hyperstar hires local staff in the U.S., Europe and Southeast Asia because brands will need creators who can explain products well in local languages as the K-beauty market changes.
Shin also said brands may prefer receiving recommendations inside AI tools they already use rather than adopting separate software. According to Hyperstar, adding more brands will build campaign data and make recommendations more accurate. That positions the company around sales-linked creator discovery, with the source data and market expansion supporting its effort to make influencer selection more measurable.
PR Newswire: Hyperstar Ranks Influencers by Sales, Not Followers
