EX.CO launches AI Analyst for faster video performance reporting
EX.CO has launched an AI Analyst inside its reporting platform, allowing publishers and media owners to ask plain-language questions about video performance and receive reports, comparisons and analysis in seconds. The assistant is available now to all EX.CO customers.
- EX.CO launched its AI Analyst inside its reporting platform.
- Users can ask plain-language questions about video performance.
- The assistant creates reports, comparisons and analysis in seconds.
- It supports follow-up questions and uses each account’s current data.
- The tool is available now to all EX.CO customers.
Questions become reports and analysis
The EX.CO AI Analyst is designed for users who need to work with performance data without manually assembling each report. A user types a question, and the assistant builds a report, runs an analysis and provides a clear answer.
Users can also ask follow-up questions. The assistant maintains context, allowing teams to narrow a date range or examine a single data point without starting the process again. The tool is available from any reporting page in the EX.CO platform.
According to EX.CO, the AI Analyst is powered by its reporting engine and queries each account’s data directly. This means the answers reflect current performance data, while the assistant remains within the platform teams already use. EX.CO said customers do not need a new tool or login.
A response to manual data work
EX.CO positioned the launch as a way to reduce the time revenue teams spend preparing data before making decisions. The company cited a recent DoubleVerify study, which found that 73% of publishers and SSP executives said they spend too much time manually processing inventory performance and revenue data. In the same study, 80% said that time limits their ability to optimize inventory and revenue.
Ad operations practitioners estimate that the morning reporting routine takes 60 to 90 minutes a day, or roughly four to six hours per person each week, according to the announcement. By providing answers in seconds, EX.CO said the AI Analyst can free teams to focus on strategic decisions based on those insights.
“Every revenue team we work with has the same problem: the data they need exists, but getting it into a shape they can act on takes hours,” said Shachar Orren, co-founder and CMO/CRO of EX.CO.
Available to EX.CO customers now
The AI Analyst is available now to all EX.CO customers and is built into the company’s reporting tools. Its intended users are publishers and media owners, including revenue and ad operations teams working with video performance, inventory and revenue data.
EX.CO describes itself as AI-powered technology that turns every screen into a premium, revenue-generating streaming experience. The company provides an online video platform and AI-driven yield engine across web, mobile, CTV and DOOH, and said it has been shaping the future of video since 2012.
For existing customers, the launch adds natural-language access to account reporting without requiring a separate product or login. The company’s stated aim is to help teams move from manual data preparation to faster analysis and decision-making within the workflows they already use.
PR Newswire: EX.CO Launches AI Analyst to Help Customers Pull & Analyze Performance Data
