Supermetrics launches AI Campaign Manager for cross-platform ad changes

From campaign analysis to action

Supermetrics, the marketing intelligence platform used by more than 200,000 businesses, said Campaign Manager is designed to address the gap between understanding campaign performance and making changes. Marketers often need to work across multiple advertising platforms, reconcile disconnected data and manually translate recommendations into campaign updates.

Built on Supermetrics' data infrastructure, the solution combines connected marketing data with AI-powered workflows. Marketers can identify opportunities, assess suggested changes and act across advertising channels from the AI solution they already use. A simple in-chat approval is intended to reduce the manual steps between analysis and execution.

Supermetrics CEO Anssi Rusi said the product is aimed at teams that are already analyzing performance in tools such as Claude and want to make changes without leaving those conversations. The company says marketers remain in control of what happens to their campaigns.

Controls for AI-supported campaign changes

Campaign Manager is designed to provide a more unified way to manage campaigns across supported advertising channels. Supermetrics says its capabilities include connecting performance insights to execution, grounding recommendations in connected data and business context, and reducing the need to move between individual ad platforms.

The product also includes configurable approvals, permissions and budget guardrails. Logging and oversight capabilities are intended to give marketing teams visibility into campaign changes and actions. These features position human review as part of the workflow rather than leaving campaign decisions entirely to AI.

According to Supermetrics, Campaign Management can manage campaigns across Google, Meta, LinkedIn, Microsoft Advertising, TikTok, Snapchat and ChatGPT Ads.

Early use with Claude, Google and Meta

Premier Cru Solutions, a six-person digital marketing agency serving premium and luxury wineries, is already using Supermetrics Campaign Management and Supermetrics for Claude. The agency says it is saving around 30% of its time and can build, restructure and optimize Google Ads and Meta campaigns from one chat.

In one Google Search rebuild, Premier Cru Solutions completed a campaign build estimated at 14 hours in two hours, before final fine-tuning. Matthew Thompson, the agency's founder and head of growth, said every change is checked before it goes live. The agency says it is using the saved time and richer data for deeper client analysis rather than taking on more clients.

A broader advertising ecosystem

Supermetrics' launch reflects its broader move from marketing data integration toward AI-powered marketing intelligence and execution. The company says its aim is to make recommendations more useful by grounding them in reliable data, business context and appropriate human oversight.

Snapchat, Microsoft Advertising and TikTok representatives described partnerships with Supermetrics as ways to connect trusted data with faster action while simplifying campaign management. Supermetrics said the Campaign Management launch builds on its integration with Claude and its wider investment in making marketing data more accessible, actionable and ready for AI workflows.

For marketers, the stated benefit is a shorter path from identifying a performance issue to applying a reviewed change across advertising platforms. The product's approvals, permissions, budget guardrails and activity logging are intended to keep that process accountable as AI becomes more embedded in campaign work.