Higgsfield Launches Ad Multiplier to Spin One Video Ad Into Many Variations

How Ad Multiplier works

Ad Multiplier takes an existing ad and replaces selected elements such as the character, product, outfit or location. According to Higgsfield, it preserves the original motion, framing, cuts, timing and any other parts the user does not ask it to change.

Higgsfield illustrates this with a made-up product: a matte lipstick in the shade Brick Rose from a fictional brand called Rosewood Cosmetics. The reference ad shows a woman at a bathroom mirror with a generic red lipstick. The new version swaps in the Rosewood lipstick, a model taken from the user's character image, and a sunlit café window seat as the setting. The example prompt reads: "Recreate the reference ad using @lipstick as the product. Replace the woman with @model and move the scene to a sunlit café window seat."

Testing hooks, scripts and calls to action

The tool also changes the message, not only the visuals. Three parts of an ad can be varied from one concept: the hook (the opening line or moment that earns the next few seconds of attention), the script, and the call to action, such as shop, book or visit.

Higgsfield gives a sample set of three versions. Version A uses the hook "Looking for your everyday red?" with the CTA "Shop Brick Rose." Version B pairs "One swipe, and you're ready to go." with "Get 10% off your first order." Version C uses "Three shades, one new favorite." with "See the full range."

For measuring what actually improves performance, Higgsfield advises changing one variable at a time. For instance, keep the visual and CTA the same while testing different hooks, then test CTA variations separately.

A single run can produce several versions from one set of materials, and each can change a different element: the product (for example a second shade), the cast, the clothing, the setting or the message. Finished versions appear in History, and users can generate more from those that work.

Inputs, steps and limits

Users open Ads Studio in the Extension, go to Explore tools and select Ad multiplier. The workflow then runs as follows:

• Upload a reference video between 4 and 30 seconds. Longer videos must be trimmed first.
• Add up to 20 images of characters, products or clothing.
• Write a prompt and mention attached files with @.
• Choose 480p, 720p or 1080p quality.
• Check the credit cost on the Generate button, then start generation.
• Review the results in History.

Higgsfield says users should use reference ads and images they own or have permission to use, and should secure the necessary consent if a real person appears in the reference material. It also advises checking the product's look, the text and every claim before using a version.

Beyond Ads Studio in the Extension, Ad Multiplier is available as a skill through Higgsfield MCP and in Supercomputer, according to the company.

Pricing and what it means for advertisers

Ad Multiplier has no fixed price. Higgsfield says the cost depends on the inputs, the prompt, whether the hook or CTA is changed, and the result wanted. The total in credits appears on the Generate button before generation starts, and additional generations or alternatives may raise it.

The company lists these maximums, with dollar estimates based on the Plus plan at $49 for 1,000 credits, or about 20 credits per dollar, rounded:

• Hook and CTA change at 720p: up to 140 credits, up to $7.00
• Hook and CTA change at 1080p: up to 240 credits, up to $12.00
• CTA-only change at 720p: up to 35 credits, up to $1.75
• CTA-only change at 1080p: up to 60 credits, up to $3.00

For advertisers, the pitch is that one proven ad concept can be adapted to different products, models, settings and messages without starting from scratch, with the cost visible before each run.