Higgsfield launches Playable Ads for Enterprise and Playable Games for all plans

Two tools for interactive content

According to Higgsfield, Playable Ads applies interactive gameplay to advertising. Instead of watching a video, viewers can try a game mechanic as part of the ad. The Enterprise workflow offers additional generation controls and lets teams supply existing creative assets.

Playable Games works differently. Users describe a game, choose a genre, add references and generate a 2D or 3D experience. Higgsfield gives the example of a cat jumping across rooftops, for which the user then defines the controls, obstacles and objective. Both tools sit inside Higgsfield, which the company describes as a generative platform for creative production with 35+ models and tools.

Playable Ads offers 2D, 3D and 3D Fast dimension options, while Playable Games offers 2D and 3D.

How Playable Ads works

Playable Ads is available exclusively on Higgsfield Enterprise plans. The workflow starts with a game description and supports optional creative assets, genre selection, dimension settings and stage approvals. Users can pick Manual or Auto mode. Manual mode lets them review and approve each stage before proceeding, while Auto mode generates without intermediate approvals.

All uploads are optional, so a team can start from a description alone. The supported uploads are:

• Sprites, textures and other images: up to 40 images
• Video: one clip, 3 to 60 seconds, in MP4, MOV or WebM
• Sound effects and music: up to 20 audio files
• An existing game or playable: up to three HTML or ZIP files

Higgsfield says these limits describe the Playable Ads workflow and should not be treated as confirmed limits for Playable Games.

The genre selector has eight categories: Shooter, Runner, Adventure, Action, Strategy, Maze, Puzzle and Simulation. Higgsfield advises that the description should explain what the player does, how they control it, and what counts as success or failure.

Exporting to ad networks

Playable Ads exports the finished ad as a single .html file of up to 5 MB, formatted for the selected advertising network. Before downloading, users choose the destination network and enter a Destination URL, the page people reach when they click the ad's call to action.

Nine export options are listed: Generic MRAID, Moloco, AppLovin, Google App Campaigns, Unity Ads, Meta, Pangle (TikTok), Mintegral and Liftoff. After download, the file is uploaded to the advertising platform to set up the campaign.

Creating a game on Higgsfield or in Claude

For Playable Games, users first choose where to generate: Generate here to work on Higgsfield, or Generate in Claude to use Higgsfield MCP. The Claude route requires connecting Higgsfield MCP before generating.

Higgsfield walks through a delivery scooter example: a three-lane runner where the player taps left or right to switch lanes, collects coins and avoids cars, with a score display and restart button. The user then selects 2D or 3D, picks the Runner genre, optionally adds reference images, and clicks Generate. Higgsfield recommends playing through the result to check controls, scoring, obstacles and restart behavior before refining the next version.

An Explore section lets users browse examples filtered by genre, launch them with Play and, where available, use Recreate as a starting point. Created items are found under My playables.

Pricing, access and what it means

Playable Games is available on all plans, while Playable Ads requires Enterprise. Higgsfield states that access and generation costs are separate, and that availability on a plan does not establish a fixed price per game or ad. The source gives no specific prices.

For advertisers on Enterprise plans, the release adds a route from a written concept to a network-ready playable file. For other users, Playable Games offers game creation from a text description, with the option to work inside Claude. Higgsfield also advises starting with one mechanic, describing the controls, defining the ending and using only assets the user has permission to use.