Monks Widens Nirvik Singh's Role to APAC, Names Ash Smith and Fay Denis du Peage

A combined leadership structure across two regions

According to the company, the changes are meant to help multinational clients operate at speed and scale as brands demand more agile, connected and AI-enabled marketing models. Monks said Nirvik Singh will now lead both EMEA and Asia Pacific, reporting to Bruno Lambertini, CEO of Marketing Services.

Singh recently stepped down as a Non-Executive Director from the S4 Capital Board to join Monks as CEO of Marketing Services, EMEA. In his expanded role he will integrate oversight of Marketing Services across both regions, which Monks says reflects connected growth opportunities and aims to deliver greater value and scale for clients.

Singh has more than 35 years of experience in the industry, most recently as Global Chief Operating Officer and President International at Grey Group. According to Monks, he has worked with enterprise brands including Procter & Gamble, The Coca-Cola Company, Volvo and Haleon.

Ash Smith joins as EVP, Asia Pacific

Ash Smith joins Monks as Executive Vice President, Asia Pacific, effective 13 November 2026, reporting to Singh. His focus will be accelerating regional business growth, strengthening client partnerships and scaling Monks' product and solutions capabilities across the region.

Monks says Smith brings more than 18 years of experience across Australia, Europe, China, Hong Kong and Southeast Asia, covering product development, client solutions, innovation and business leadership. Before Monks he was Chief Product and Solutions Officer for JAPAC at Tag, a Dentsu company, where he drove the AI and innovation agenda. He was previously Managing Director for Southeast Asia.

Singh said Smith's experience in client leadership, product, solutions and innovation will be valuable as Monks brings together creative, media, production, data and technology. Smith said that "the best agencies don't just make work, they solve problems," and spoke of bringing media, creative, production and data together as one team rather than silos.

Fay Denis du Peage takes over Australia and New Zealand

Fay Denis du Peage has been appointed Managing Director, Australia and New Zealand, effective immediately. Based in Sydney, she will report to Smith and lead growth and market development in both countries. Her priorities include strengthening the local offering, deepening client partnerships and combining Monks' capabilities across creative, media, data and technology.

She moves up from Senior Vice President, Media, APAC, and her background spans roles at Monks and MightyHive across media, data, digital and operations. According to Monks, she helped strengthen the regional media proposition and drive greater integration across data, technology and media.

Lambertini described the appointment as "an important step in strengthening our presence across AUNZ, with Australia as our largest APAC market." He also thanked Kenny Griffiths for his leadership and contributions to Monks.

What it means for clients

Monks positions itself as a change agent for modern enterprise brands, unifying Intelligence, Creation and Orchestration through its Monks.Flow platform, which it describes as its flagship AI ecosystem for marketing orchestration. The company says the new leadership will support continued development and deployment of these capabilities across Asia Pacific.

For clients in the region, Monks says the structure should enable end-to-end marketing transformation, faster media performance and fewer operational silos. The release gives no financial targets or timelines beyond the start dates of the appointments.