PR Newswire brings AI brand visibility report to Canadian customers

What the report measures

According to PR Newswire, AI-powered search and generative answer engines are rapidly reshaping how audiences discover and evaluate brands, and communicators increasingly want data-driven insight into their presence in that landscape. The AEO & GEO Brand Report is meant to supply it at brand level. AEO and GEO refer to optimizing for answer engines and generative engines.

The report captures three categories of data:

• Mentions: a brand's presence in AI-generated answers, with a breakdown of share of voice, total mentions, ranking position and trend tracking over time.
• Sources: the webpages and domains referenced in AI responses about a brand, to show which sources shape the narrative.
• Answers: real responses showing how large language models (LLMs) answer questions about an organization.

Built into Amplify

The report is launched natively within Amplify, which PR Newswire describes as an award-winning platform that recently marked its one-year anniversary. The company says this lets Canadian communications, marketing and investor relations professionals move from spotting an AI visibility gap to closing it through targeted multichannel content and distribution.

PR Newswire says it combines its own platform with Trajaan's proprietary search intelligence data, so PR and marketing teams can turn market insights and online search signals into next steps. According to the company, the report helps teams strengthen content planning and strategy and optimize messaging for answer engines and generative engines across multiple content types. Distribution through its multichannel solutions is then meant to reinforce a brand's credibility signals.

Company comment and target users

The launch is aimed at government, investor relations and corporate communications teams in Canada. PR Newswire President Matt Brown said the company is "proud to build on decades of experience working with Canadian PR, marketing and investor relations teams by extending the availability of the AEO & GEO Brand Report."

Brown added that combining the report insights with the company's Multichannel Amplification tools "offers communications teams an industry-leading solution for reaching global audiences where they are and increasing visibility for their most important stories." That is the company's own assessment.

What it means for communicators

For Canadian communications professionals, the release means a way to see how AI models describe their organization and which sources feed those answers, without leaving the platform they may already use for distribution. The source gives no pricing or details on how customers can access the report beyond a link to the Amplify Report module page at newswire.ca. Pricing and any further availability terms are not stated.

PR Newswire describes itself as a distribution partner reaching more than 500,000 newsrooms, websites, direct feeds, journalists and influencers, available in more than 170 countries and 40 languages. Cision, its parent, says its products serve over 75,000 companies and organisations.