PR Newswire Brings AEO & GEO Brand Report to Customers in India

What the report measures

According to PR Newswire, AI-powered search and generative answer engines are rapidly reshaping how audiences discover and evaluate brands, and communicators are looking for data on their organization's presence in that landscape. The AEO & GEO Brand Report is meant to supply it. The company says it provides measurable insights into how AI models reference and position brands.

The report captures three categories of data:

• Mentions: a brand's presence in AI-generated answers, with a breakdown of share of voice, total mentions, ranking position and trend tracking over time.
• Sources: the webpages and domains referenced in AI responses about the brand, to show which sources shape the narrative.
• Answers: real responses showing how large language models (LLMs) answer questions about the organization.

The data comes from Trajaan, which PR Newswire describes as providing proprietary search intelligence data.

From insight to distribution

The report is launched natively within Amplify, the platform that PR Newswire says recently celebrated its one-year anniversary. According to the company, this lets communications, marketing and IR professionals in India move from spotting an AI visibility gap to addressing it through targeted multichannel content and distribution.

PR Newswire says the report helps teams strengthen content planning and strategy, and optimize messaging for answer engines and generative engines across multiple content types. Teams can then use the company's multichannel distribution solutions to reinforce their brand's credibility signals through its distribution network.

"The rapidly-evolving AI search landscape is changing how communicators are thinking about visibility," said PR Newswire President Matt Brown. He added that the company is "proud to build on the solutions we already offer PR, marketing and investor relations teams in India by extending the availability of the AEO & GEO Brand Report."

What it means for communications teams in India

For teams in India, the release means access to a tool that tracks brand visibility in AI-generated answers inside a platform they may already use for press release distribution. The company positions the report as a way to see how large language models describe an organization, which sources they draw on, and where a brand ranks, and then to act on those findings.

PR Newswire describes itself as a press release distribution partner with reach across more than 500,000 newsrooms, websites, direct feeds, journalists and influencers, available in more than 170 countries and 40 languages. Further details on the Amplify Report module are available on the company's India website.