ShipBob Makes Bobby AI Agent Available to Every Customer
ShipBob has made its in-dashboard AI agent, Bobby, available to every brand on its platform. Bobby answers fulfillment questions in plain language and can carry out approved actions, including rerouting shipments and addressing stock issues.
- Bobby is now available to every brand on ShipBob.
- The agent answers fulfillment questions and carries out approved actions.
- It can address stockout risk, stuck orders, shipment routing and replacements.
- Account owners control permissions, usage limits and whether Bobby is enabled.
- Actions are logged and visible in ShipBob AI Hub.
Bobby brings supply chain actions into one conversation
Bobby is designed to combine analysis and execution inside the ShipBob dashboard. Brands can ask for operational information, identify problems and tell the agent what to change, with each action waiting for the brand's approval before it runs.
ShipBob said its MCP has handled more than 1 million requests from thousands of active users automating work that was previously done by hand. The company has now placed the same action layer inside every ShipBob dashboard.
Users can ask for metrics such as on-time delivery rate, orders shipped within SLA and average fulfillment cost. Bobby can also show stockout risk over the next 30 days, break out inventory for a SKU by fulfillment center, identify stuck orders and explain why they are in exception.
The agent can make approved changes across fulfillment operations
After identifying an issue, Bobby can substitute an out-of-stock item across affected shipments, reassign a batch of shipments to another fulfillment center or upgrade their shipping option. It can also create replacement or expedited orders and confirm that they arrived.
Brands can upload files for Bobby to read or download reports to share outside the dashboard. If a human is better placed to handle an issue, Bobby can bring a ShipBob support agent into the conversation without requiring the brand to start again.
The agent runs on ShipBob's own fulfillment stack, including its dashboard, fulfillment decision engine, ShipBob WMS and transportation logic. ShipBob said it has built and operated that stack in-house since 2014, allowing Bobby to act on the systems used in the company's daily fulfillment operations.
Aroma360 is already using ShipBob AI for operational execution and executive team meetings. Melissa Mosheim, the brand's logistics director, said, "The ShipBob MCP and AI tools like Bobby have been incredibly helpful for our team."
Approval controls and usage settings remain with brands
Bobby shows what it plans to do and waits for a yes before changing anything. Read access is enabled by default for every user, while account owners decide who can make changes.
Account owners can set a monthly usage limit for their organization or turn Bobby off entirely. Human support and past conversations remain available either way, and every action Bobby takes is logged and visible in ShipBob AI Hub.
ShipBob said Bobby can be used through the dashboard, in an AI assistant such as Claude, or in an agent built by a brand itself. The company says its platform fulfills more than 100 million orders annually from 50+ fulfillment centers, with 99.97% order accuracy and 250+ sales channel integrations. For users, the launch means approved fulfillment analysis and operational changes can happen in the same place, without the separate report and task-assignment steps ShipBob describes.
