ViewLift adds agentic AI to its streaming content management system
ViewLift has launched an agentic AI feature inside its content management system, allowing administrators to request subscriber, billing and page-management tasks in natural language. The company says every action that changes data still requires human approval.
- ViewLift launched agentic AI inside its CMS on November 10, 2026.
- The agent handles subscriber, billing, subscription and page-creation tasks.
- Read-only requests run instantly, according to ViewLift.
- Human approval is required for actions that modify data.
- The feature is already available to ViewLift customers.
AI agent handles routine CMS work
The ViewLift Agentic AI tool is designed for streaming services with hundreds of thousands of subscribers, where support teams regularly handle repetitive requests. The company said tasks such as resetting logins, checking subscriptions and processing refunds previously required administrators to search for individual profiles and make corrections manually.
The agent opens from a side panel in ViewLift's CMS. Administrators describe what they want in natural language, and the agent carries out the task within the platform on their behalf. ViewLift, a DAZN company and provider of digital and media solutions for sports, news and entertainment organizations, announced the launch on November 10, 2026.
Subscriber and billing tasks are included
The initial capabilities cover customer support and page creation. For subscriber management, the agent can find a subscriber, display registered devices, generate access codes and magic links, apply postal-code overrides, and create, update or anonymize accounts. These actions can be performed individually or in batches, according to ViewLift.
For billing and subscriptions, the system can retrieve billing and transaction histories, grant or revoke VIP status, restore subscriptions and issue refunds. Read-only requests run instantly. Actions that modify data, including status updates and refunds, are performed only after a human administrator approves them.
Page creation and human approval
The agent can also clone any page built with ViewLift's more than 80 design modules and place the copy at a new URL after a single request. This gives administrators a natural-language route to repeat page-building work inside the CMS.
ViewLift says the approval step is intended to keep sensitive account and payment operations under human control. Chief executive Manik Bambha said the tool is meant to give client teams more time to focus on their fans and viewers rather than navigating a portal to restore accounts or process refunds.
What the launch means for ViewLift customers
Agentic AI is already available to ViewLift customers, and the company directs prospective users to its website to request a demonstration. The feature extends the company's cloud-based platform beyond content management and distribution into operational support tasks, while retaining administrator approval for changes to subscriber and payment data.
ViewLift provides digital platforms for sports, media and entertainment brands. Its services include content management, multiplatform distribution, real-time analytics, audience engagement tools and AVOD, SVOD, TVOD and hybrid monetization models. Its sports customers include the National Hockey League, 18 US professional sports teams, six regional sports networks, the Professional Fighters League and World Racing Group.
