Firmable launches Tech Intelligence to show what tech prospects run

What Tech Intelligence does

Tech Intelligence lets a sales rep name a technology and get back the companies running it and the people who own it, in one step, according to Firmable. The product is available as a paid add-on, in the Firmable platform, and through the Firmable MCP in Claude, ChatGPT and Copilot.

Firmable says the aim is to close a context gap. In its own survey of US sales teams, 71% ranked a lack of timing and context on a prospect as their biggest headache, ahead of bad contact data. Only 12% said they have a tool that solves it.

The company argues that existing technographics tools fall short. Most read only a company's marketing website, and some look at job ads. That picks up analytics tags and the tools a company is hiring for, but misses back-office systems such as mail, hosting, identity, cloud and self-hosted services.

Four detection methods instead of one or two

Tech Intelligence combines four detection methods, whereas most providers use one or two, according to Firmable. The company says it reviewed 42 technographic and go-to-market data providers and none documented the same combination. Two of the methods, network and infrastructure observations, almost never show up in sales tools, it says.

Co-founder and co-CEO Leigh Jasper said the company's AI "monitors 10 billion internet endpoints every week, reads four kinds of public signals, matches what it finds to 20 million businesses and joins it to verified people." Firmable launched its MCP in July 2026 and Tech Intelligence followed in October.

Every detection carries a high, medium or low confidence score and a last-observed date, and detections are cross-checked across all four methods. Firmable says everything is built from public-facing information and that it never logs in, never uses credentials and never goes inside a company's network.

With this approach, sales teams can see things such as who hosts a company's email, which identity provider it uses, and whether it still runs aging on-premises infrastructure.

Use cases and target customers

Firmable positions the product for any B2B team whose next deal depends on what a prospect already runs. That includes software and technology vendors, managed service providers, IT services firms and integrators, cybersecurity providers and MSSPs, and resellers and partner teams.

The company lists four use cases:

• Competitor displacement: finding every company in a territory on a rival email security product, plus the person who owns it.
• Complementary tools: for example, companies with over 800 employees running Shopify, for an e-commerce add-on vendor.
• Service partners: for example, accounts running VMware, for a migration partner.
• Market insights: for example, the number of companies using Claude, by size and location.

Inside the platform, the package adds ready-made segments built around common buying moments. Teams can also pair a technology detection with buying signals such as a new Head of IT or a funding round. A rep can ask an AI assistant to find US companies running a competitor's product with more than 200 employees, and show the IT decision-makers at each, then push the list to Firmable or a CRM.

What it means for sales teams

For teams selling into technology stacks, the pitch is to know a prospect's current setup before the first call. Chester Thompson, VP Americas at Firmable, said reps can see "which accounts still run VMware, which ones have switched email providers, and who owns the decision, all before they pick up the phone." He said this lets MSPs, IT services firms and channel teams reach migration and refresh work before an RFP lands.

The product covers the US, Canada, Australia, New Zealand and Southeast Asia. Firmable says it is expanding across the US and Canada, building on its base in Australia and APAC. The company did not disclose pricing for the add-on in the announcement. More information is at firmable.ai/tech-intelligence, and a free trial of the core platform is available at app.firmable.com/sign-up.