Higgsfield Ads Studio turns a website into up to 20 static ads per product
Higgsfield has launched Ads Studio, a tool that converts a brand's website into finished static ads with copy, visuals and the brand's own style. Users can select a product and generate up to 20 variations in a single run, according to the company.
- Higgsfield Ads Studio turns a website into finished static ads with copy, visuals and brand style.
- Users can generate up to 20 variations per product in one run.
- A saved brand kit covers logo, colors, fonts, tone, audience and selling points, and can be imported from a website.
- Each ad costs 4 credits, about $0.20 at $0.05 per credit, so 20 ads cost 80 credits.
- The tool does not make video ads; Higgsfield points to Marketing Studio for that.
How Ads Studio builds ads
According to Higgsfield, Ads Studio builds each ad around a selling angle: a product benefit, a reason to buy, or a situation in which someone would use the product. For a coffee brand, one version might focus on the morning ritual, while another highlights the ingredients. The copy and design follow that direction, which gives marketers different ideas to test while the brand identity stays the same.
Once a brand kit and a product are in place, the tool creates ad concepts automatically. It pulls in the product's own details and pairs them with selling angles suited to the brand and audience. The same product can come back as several different ads at once. Higgsfield lists these types:
- price or offer-led ads
- ingredient or material stories
- how-it-is-used ads
- lifestyle or moment-based ads
One brand kit, repeated use
The brand kit holds the information the tool needs: logo, colors, fonts, tone of voice, target audience, visual style, description and selling points. It can also store linked social profiles on Instagram, TikTok, Facebook, Pinterest and YouTube. Users can import the kit from a website and review the details, or fill it in manually. Higgsfield says the kit stays saved, so later batches start directly with choosing products.
The workflow has six steps. Users create the brand kit by pasting a website URL and clicking Create my brand, or by choosing to create it manually. They then select products from the imported catalog or add missing items through a product link or manual upload. Next they choose up to 20 ads per product and see the total credit cost before starting. After generation, they review the copy and designs and pick the versions they want.
Further variations are requested through chat. A user selects an existing product via Mention a product, then states how many ads are needed and what they should focus on. Higgsfield's example asks for two more ads for a coffee brand, one with a giant iced coffee cup and a playful coffee bean character outside a café, and one promoting an iced latte as part of a morning commute. Finished creatives are exported and uploaded to the user's advertising platform and campaign.
Pricing
Each ad costs 4 credits, and the total is displayed before a batch runs. Higgsfield gives approximate dollar values based on $0.05 per credit:
- 1 ad: 4 credits, $0.20
- 5 ads: 20 credits, $1.00
- 10 ads: 40 credits, $2.00
- 20 ads: 80 credits, $4.00
Additional generations or variations increase the total credit cost.
Who it is for and what it does not do
Higgsfield names several use cases: product launches, A/B testing of selling angles and designs, multi-product campaigns from one catalog, seasonal promotions, and creative refreshes using the saved brand kit. The intended users are ecommerce brands with growing catalogs, marketers running several campaigns, agencies handling multiple client accounts, and small business owners who want professional-looking ads without a dedicated design team.
A website is not required, since a brand kit can be created manually and products added by hand. Ads Studio produces static creatives only. For video advertising, Higgsfield points users to its Marketing Studio.
Higgsfield: Introducing Higgsfield Ads Studio: How It Works and What You Can Create
