Higgsfield passes $1B annualized revenue run rate 18 months after launch

What the $1 billion figure means

According to Higgsfield, the number comes from taking revenue from the latest four weeks and multiplying it by 13, which projects what a full year would look like at that pace. The company stresses that this differs from trailing 12-month revenue, which reflects what was actually earned over the previous year. In its own FAQ, Higgsfield answers the question of whether it earned $1 billion in the past year with a plain "No."

The company lists several other figures:

• More than 32 million users across 238 countries
• Nearly 1 million paying subscribers
• Contracted business revenue up tenfold since June
• A $400 million Series B at a $5.4 billion valuation

The US is its largest market, followed by South Korea, Germany, India, the UK, Brazil and France. Higgsfield also says its annualized revenue run rate has grown about 20 times since September 2025.

Advertising demand and a shifting revenue mix

Higgsfield attributes part of the growth to direct-to-consumer businesses producing AI-generated advertising. The company argues that ad production is iterative: teams create an initial campaign, test new versions, adapt successful concepts for different audiences and keep generating as performance data arrives.

CEO and co-founder Alex Mashrabov describes a snowball effect, in which businesses that see a positive return from AI-generated ads tend to produce more. He framed his goal for next year this way: "Most direct-to-consumer businesses in the world are going to be winning and increasing their sales with AI-generated ads made on Higgsfield." The company adds that this is an ambition for customers, not a claim that every campaign will deliver such results.

The revenue mix is also changing. Subscriptions once made up more than 90% of revenue and now account for just over 60%, while on-demand usage has expanded. Higgsfield says this reflects customers doing more work on the platform beyond their initial subscription, since teams testing ideas, producing localized versions or revising assets also incur generation costs.

Funding, customers and the company's plans

The milestone follows the $400 million Series B raised in August, led by DST Global. Mashrabov also said the company has been breaking even on a cash-flow basis over the past couple of months.

Higgsfield serves professional creators, brands, agencies and studios making ads, social clips and longer-form content. It combines video, image and audio models with its own creative tools in one workspace. As of September 2026, the company says it powers campaigns for 390 of the Fortune 500. It is headquartered in San Francisco, with a large engineering hub in Almaty, Kazakhstan, and has grown its customer support team to more than 40 people, up from two last October.

The company cautions that more output gives a brand more to test but does not decide the outcome by itself. Campaign performance still depends on the creative decisions behind each version and on what a team learns from comparing results.

What comes next

Higgsfield says its next focus is helping businesses create content tailored to more products, audiences and markets. Mashrabov said: "For the first time, the scale of content creation can match the scale of distribution." For brands, the company's pitch is personalized creative at the scale their marketing requires. The figures are the company's own, and the run rate is a projection of current pace rather than audited annual revenue.